Kering's chief financial officer Jean-Marc Duplaix rejected the notion that the blackface scandal played a determining role in Gucci's recent sales slowdown. Per ‘Business of Fashion’, "He dismissed the idea that backlash against a balaclava sweater widely criticized for resembling blackface had hurt sales."
Still — when growth slows some and the word ‘boycott’ is being called for by Oscar-winning director Spike Lee — a smart person takes the situation very seriously. 50 Cent immediately posted a video of himself burning his Gucci clothing, and Soulja Boy covered up the forehead tattoo that was once an ode to the brand, writes Complex.
"Gucci's done," Soulja said before being asked if he planned to ditch his collection of Gucci pieces. "Nah, we ain't gon' return it...I'll just give it to charity."