Supermodel Amber Valletta is one of fashion’s loudest and consistently-articulate voices on sustainable fashion. AOC has taken the time to research any sustainable credentials behind Zara’s newest ‘Chasing the Light’ collection, and don’t that these beautiful all-white summer styles are part of Zara’s sustainable ‘Join Life’ project, currently estimated to be only 1.5-3% of sales. We wish ‘Chasing the Light’ had green credentials but can’t find any.
With Amber Valletta appearing as the nature-woman model, it’s easy to think the collection is sustainable, especially coming on the heels of last week’s release of H&M’s exciting Conscious Exclusive Collection. H&M actually used orange peels from the end of the juice production cycle for their Orange Fiber. If Valletta was also eating pineapple, I’d call foul. Piñatex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested) is a key new fake leather product used in H&M’s 2019 Conscious Exclusive collection.