Ina Lekiewicz Highlights H&M Spring 2019 Conscious Collection For L'Officiel Netherlands

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Ina Lekiewicz Highlights H&M Spring 2019 Conscious Collection For L'Officiel Netherlands

Model Cecilia Zevenhek (?) is styled by Koen T. Hendriks in key pieces from the H&M Spring Conscious Collection. Photographer Ina Lekiewicz is behind the lens for L’Officiel Netherlands April 2019. / Hair by Hester Wernert; makeup by Kathinka Gernant

The Swedish retailer announced last week that it’s taking a giant leap in the transparency category, launching full transparency details for all garments sold on hm.com. In 2013, H&M was the first global fashion retailer to publish their supplier list online. In 2017 a transparency layer for the Conscious Exclusive garments was added on ht.com. The company writes:

“For each of our garments, we now share details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories. In addition, customers can find out more about the materials used to make a specific garment. By sharing extended details on where our garments are made we make it easier for customers to make more informed choices when shopping. “

H&M Opens Gorgeous Concept Home Store At 208 Regent in London

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H&M Opens Gorgeous Concept Home Store At 208 Regent in London

H&M is rolling out new ideas at a breataking pace, adding a breathtaking, London-based concept home store to their portfolio this week. Located at 208 Regent Street, the store spans 700 square metres, the store occupies two floors and includes an event space, in-house florist Bunches and in-store cafe.

Palesa Mokubung's Mantsho Label Honored In H&M's First African Designer Collab

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Palesa Mokubung's Mantsho Label Honored In H&M's First African Designer Collab

Palesa Mokubung launched her South African Mantsho brand in 2004, with a focus of turning African-inspired prints and cultures into modern, edgy designs. Oscar-winner ‘Black Panther’ costume designer Ruth E. Carter gave Mantsho a global nod last year, and today Palesa Mokubung is making big news with her upcoming August 2019 H&M collab.

Pineapple + Orange Fabrics Rock Sustainable H&M Conscious Exclusive 2019 Collection

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Pineapple + Orange Fabrics Rock Sustainable H&M Conscious Exclusive 2019 Collection

Oumie Jammeh, Alanna Arrington and Imaan Hammam encourage us to embrace a sustainable future, buying into the H&M Conscious Exclusive 2019 Campaign, lensed by Josh Olins.

H&M’s latest Conscious Exclusive collection—its ninth so far —introduces three materials the brand is using for the first time: Piñatex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested); Orange Fiber, a silklike fabric made from the peels of oranges at the end of the juice production cycle; and BLOOM Foam, a high-performance foam made from algae biomass, which “cleans the environment and reduces the risk of algal blooms while reducing our dependence on fossil fuels,” according to the company’s website.

Anna Ewers For H&M Studio Leads Glam Explorers To Sedona's Woolly Mammoth Country

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Anna Ewers For H&M Studio Leads Glam Explorers To Sedona's Woolly Mammoth Country

H&M Studio’s spring summer 2019 collection is inspired by the ‘glam explorer’. Sounds like my own GlamTribal collection to me. Lachlan Bailey captures top model Anna Ewers in Sedona, in advance of H&M’s post-Paris Fashion Week Fall 2019 presentation. March 11-13.

This is one strategy for making the post fall 2019 collections fashion press a captive audience, ready for some R&R in Georgia O’Keeffe country. Not only will the fashion pack breathe some fresh, feminist artist Sedona air. They will be in woolly mammoth country, a topic near and dear to my heart.

In 1997 the Chandler, Arizona museum examined the stunning discovery of the remains of the ice age creature in a newly dug sewer ditch. “City officials stopped work and called in the experts: scientists from nearby Arizona State University,” the article read. “Brad Archer, the curator of the University’s Museum of Geology confirmed the find: a woolly mammoth — and quite well preserved.”

Lachlan Bailey Captures Anna Ewers For H&M In Sedona, Ahead of Fall 2019 Immersive Theater Project

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Lachlan Bailey Captures Anna Ewers For H&M In Sedona, Ahead of Fall 2019 Immersive Theater Project

Top model Anna Ewers is ahead of the H&M fashion pack, lensed by Lachlan Bailey, already in Sedona, Arizona in advance of H&M’s post-Paris Fashion Week Fall 2019 presentation. March 11-13. This is one strategy for making the fashion press a captive audience, ready for some R&R in Georgia O’Keeffe country.

Presenting at Paris Fashion Week has been a great experience for us and we have always put ourselves to the test over the years " - said Kattis Bahrke, marketing manager at H & M. " It's always important for us to test new ways to surprise our customers and fans - this was the right time to change and explore a new format - it's very exciting for us to be able to show the collection in Sedona, Arizona, because it's part of the concept of the same collection. "