Pineapple + Orange Fabrics Rock Sustainable H&M Conscious Exclusive 2019 Collection

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Pineapple + Orange Fabrics Rock Sustainable H&M Conscious Exclusive 2019 Collection

Oumie Jammeh, Alanna Arrington and Imaan Hammam encourage us to embrace a sustainable future, buying into the H&M Conscious Exclusive 2019 Campaign, lensed by Josh Olins.

H&M’s latest Conscious Exclusive collection—its ninth so far —introduces three materials the brand is using for the first time: Piñatex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested); Orange Fiber, a silklike fabric made from the peels of oranges at the end of the juice production cycle; and BLOOM Foam, a high-performance foam made from algae biomass, which “cleans the environment and reduces the risk of algal blooms while reducing our dependence on fossil fuels,” according to the company’s website.

Oumie Jammeh Is Gambian Goddess In 'Nature Made' By Cole Sprouse For ELLE US March 2019

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Oumie Jammeh Is Gambian Goddess In 'Nature Made' By Cole Sprouse For ELLE US March 2019

Gambian-Swedish model Oumie Jammeh is styled by Natasha Royt in Chanel, Chloe, JW Anderson, Salvatore Ferragamo and more for ‘Nature Made’. Intricate crochet and macrame—on tank dresses, swinging skirts, and cover-ups—appear at home, as Oumie exlores the pristine wetlands and rocky coast of Southern California. Cole Sprouse is behind the lens for ELLE US March 2019./ Hair by Pasquale Ferrante for Label.M; makeup by Kristi Matamoros for Hourglass

Luigi & Iango Flash 'Body Language' With Riley, Mayowa, Fran + For Vogue Germany July 2018

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Models Oumie Jammeh, Riley Montana, Aube Jolicoeur, Mayowa Nicholas, and Fran Summers are joined by actor Loic Mabanza in 'Body Language', styled by Patrick Mackie. Photographer team Luigi & Iango capture the fashion moment for Vogue Germany July 2018./ Hair by Luigi Murenu; makeup by Yumi Lee

Venetia Scott Eyes Giedre, Frederikke, Vanessa & Oumie In 'High Flyers' For Vogue UK June 2018

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Venetia Scott Eyes Giedre, Frederikke, Vanessa & Oumie In 'High Flyers' For Vogue UK June 2018

Models Giedre Dukauskaite, Frederikke Sofie and Vanessa Moody are joined by rising Gambian model Oumie Jammeh in 'High Flyers', a collection of lady boss looks styled by Poppy Kain. Venetia Scott captures the quartet for Vogue UK June 2018./ Hair by Ali Pirzadeh; makeup by MIranda Joyce

Oumie Jammeh Takes A Bold, Fresh Stance On Fashion, Lensed By Andreas Sjodin For ELLE Sweden February 2018

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Oumie Jammeh Takes A Bold, Fresh Stance On Fashion, Lensed By Andreas Sjodin For ELLE Sweden February 2018

Gambian-Swedish model Oumie Jammeh is styled by Lisa Lindqwister in dazzling, bold patterned separates. Photographer Andreas Sjodin is behind the lens making fashion art magic for ELLE Sweden February 2018./ Hair by Christoph Hasenbein; makeup by Ignacio Alonso