Craig McDean Eyes Anok, Anyelina + Rebecca In 'Blank Slate' For Vogue UK July 2019

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Craig McDean Eyes Anok, Anyelina + Rebecca In 'Blank Slate' For Vogue UK July 2019

Models Anok Yai, Anyelina Rosa and Rebecca Leigh Longendyke are styled by Sarah Richardson in tailored trench coats and modern suitings for ‘Blank Slate’. Photographer Craig McDean is in the studio, flashing the androgynous looks for Vogue UK July 2019./ Hair by Orlando Pita; makeup by Francelle Daly

Craig McDean Eyes Five All Stars For Tiffany & Co SS2019: Carolyn, Fei Fei, Imaan, Kendall + Mica

Craig McDean Eyes Five All Stars For Tiffany & Co SS2019: Carolyn, Fei Fei, Imaan, Kendall + Mica

Tiffany & Co has launched a stellar model cast in its new campaign celebrating optimism, personal style, and self expression.

Carolyn Murphy, Fei Fei Sun, Imaan Hammam, Kendall Jenner, and Mica Argañaraz are lensed by Craig McDean playing with objects in Tiffany Blue accent images with jewelry shots the brand’s Tiffany T collection.

Alicia Vikander, Emma Stone, Lèa Seydoux Front Louis Vuitton 'New Classics' Handbags Campaign

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Alicia Vikander, Emma Stone, Lèa Seydoux Front Louis Vuitton 'New Classics' Handbags Campaign

In the three-year period from 2016-2018, fashion and leather goods moved from being 34% to 39% of LVMH Group worldwide sales, with shrinking sectors of ‘selective retailing and other activities’ and ‘wine and spirits’, writes Statista.

The Louis Vuitton brand is a key driver in that handbag and leathergoods realignment of LVMH revenues, making it a perfect moment for its ‘New Classics’ campaign, featuring three coveted pieces — the Capucines, the Twist and the Dauphine’.

Louis Vuitton taps three of its brand ambassadors Emma Stone, Alicia Vikander and Lèa Seydoux for the campaign. Captured by Craig McDean, the new campaign sets the ‘New Classics’ against the backdrop of a blank background – almost acting as a canvas for the female personalities.

Rianne Van Rompaey Lives 'The High Life', Lensed By Craig McDean For W Magazine Vol. #2

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Rianne Van Rompaey Lives 'The High Life', Lensed By Craig McDean For W Magazine Vol. #2

Model Rianne Van Rompaey is styled by Grace Coddington in ‘The High Life’, lensed by Craig McDean for W Magazine Vol. #2 2019./ Hair by Orlando Pita; makeup by Francelle Daly; set design by Piers Hanmer

Craig McDean Eyes AnOther Magazine SS 2019 Cover Story With Rei Kawakubo Interview On Fashion's Future

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Craig McDean Eyes AnOther Magazine SS 2019 Cover Story With Rei Kawakubo Interview On Fashion's Future

Craig McDean captures Anok Yai, Ansley Gulielmi, Bente Oort, Birgit Kos, Hannah Motler, Kaila Wyatt, Kiki Willems, Lineisy Montero and Sora Choi in another Spring/Summer 2019 fashion overview. Stylist Katie Shillingford styles the shoot for AnOther Magazine.

The photoshoot appears as part of an interview with Rei Kawakubo, who asserted after her own SS2019 show, that “the conviction to make clothes that are new and strong and stimulate the heart and push ahead in order to live”.  AnOther writes about the spring/summer 2019 collections:

Eye: Liu Wen + Vittoria Ceretti Headline Tod's SS 2019 Campaign, Lensed By Craig McDean As Tod's Sales Freefall

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Eye: Liu Wen + Vittoria Ceretti Headline Tod's SS 2019 Campaign, Lensed By Craig McDean As Tod's Sales Freefall

Top models Vittoria Ceretti + Liu Wen are styled by Fabien Baron for Tod’s Spring/Summer 2019 campaign, lensed by Craig McDean.

Tod’s, which also owns the Hogan and Vivier brands, has built a billion-dollar business selling chic leather loafers worn by royals and Hollywood stars, WSJ wrote last Friday. But the high-end artisan brand is struggling for relevance among younger consumers. Compared to the on-fire Italian brand Gucci, Tod’s is not on the radar for younger shoppers, generating new growth and even financial stability for luxury brands.

The brand gets less than 15% of its revenue from millennials, compared with 33% for Louis Vuitton, more than 50% for Gucci and 65% for Saint Laurent, according to investment bank UBS estimates.

“We aren’t going to chase millennials,” Diego Della Valle, Tod’s chairman and majority shareholder, said in the WSJ interview at his villa in Casette d’Ete, a small town on Italy’s Adriatic coast. At most, he says, Tod’s is aiming at the older end of the age group, currently ranging from 23 to 38 years old: “We want to get our clients when they’re 35 years old and then keep them.”

Net income at Tod’s has declined for five straight years, after previously advancing every year for a decade. The stock has sunk 70% since 2013 and is hovering near a 10-year low.  Diego Della Valle insists that selling out to LVMH Moët Hennessy Louis Vuitton, Kering Co. or newly-named Capri Holdings (previously Michael Kors Holdings) is not on his radar.

Rebecca Leigh Longendyke Fronts 'The Elegance of Youth' By Craig McDean For Vogue Italia January 2019

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Rebecca Leigh Longendyke Fronts 'The Elegance of Youth' By Craig McDean For Vogue Italia January 2019

Rising star Rebecca Leigh Longendyke lands a major editorial coup, in Vogue Italia’s January 2019 cover story ‘The Elegance of Youth’. Alastair McKimm styles Rebecca Leigh in tailored femininity with a strong masculine power undercurrent. Photographer Craig McDean captures the trench and tie rich suiting ensembles in leather and a range of woven, rough-elegance fabrics.