Edita Vilkeviciute + Liu Wen Front Tod's Fall Winter 2019 Campaign By Oliver Hadlee Pearch

Edita Vilkeviciute + Liu Wen Front Tod's Fall Winter 2019 Campaign By Oliver Hadlee Pearch

Photographer Oliver Hadlee Pearch captures Liu Wen and Edita Vilkeviciute for Tod’s Fall Winter 2019 campaign. Charlotte Collet styles the top models duo in Tod’s Italian luxury leather goods classics.

Zoe Ghertner Captures Vogue US 'The Present Is Female': Designers Behind Fashion Revolution

Zoe Ghertner Captures Vogue US 'The Present Is Female': Designers Behind Fashion Revolution

Sarah Mower is the first person voice behind Vogue’s August 2019 in-depth ‘The Present Is Female: The Designers Behind a Fashion Revolution.’

A FEMALE CULTURE runs far and wide across the landscape of 21st-century fashion. It’s there at the top of the canopy, in major Parisian houses; it pervades the uprising of young, self-made independents and generations of established entrepreneurs: a multifaceted critical mass of women steadily working to change an industry for the better. What’s remarkable is the way they talk about feeling, their agile ability to intuit the time we live in, and their quiet but steady turning of the fashion world toward the overthrow of bad and old institutional behaviors.

Eye: Liu Wen + Vittoria Ceretti Headline Tod's SS 2019 Campaign, Lensed By Craig McDean As Tod's Sales Freefall

vittoria-ceretti-liu-wen-craig-mcdean-tods-sp-2019 (6).jpg


Eye: Liu Wen + Vittoria Ceretti Headline Tod's SS 2019 Campaign, Lensed By Craig McDean As Tod's Sales Freefall

Top models Vittoria Ceretti + Liu Wen are styled by Fabien Baron for Tod’s Spring/Summer 2019 campaign, lensed by Craig McDean.

Tod’s, which also owns the Hogan and Vivier brands, has built a billion-dollar business selling chic leather loafers worn by royals and Hollywood stars, WSJ wrote last Friday. But the high-end artisan brand is struggling for relevance among younger consumers. Compared to the on-fire Italian brand Gucci, Tod’s is not on the radar for younger shoppers, generating new growth and even financial stability for luxury brands.

The brand gets less than 15% of its revenue from millennials, compared with 33% for Louis Vuitton, more than 50% for Gucci and 65% for Saint Laurent, according to investment bank UBS estimates.

“We aren’t going to chase millennials,” Diego Della Valle, Tod’s chairman and majority shareholder, said in the WSJ interview at his villa in Casette d’Ete, a small town on Italy’s Adriatic coast. At most, he says, Tod’s is aiming at the older end of the age group, currently ranging from 23 to 38 years old: “We want to get our clients when they’re 35 years old and then keep them.”

Net income at Tod’s has declined for five straight years, after previously advancing every year for a decade. The stock has sunk 70% since 2013 and is hovering near a 10-year low.  Diego Della Valle insists that selling out to LVMH Moët Hennessy Louis Vuitton, Kering Co. or newly-named Capri Holdings (previously Michael Kors Holdings) is not on his radar.

Liu Wen Lensed By Kiki Xue, Zeng Wu + Fan Xin In 10 Marie Claire China December 2018 Covers

Liu Wen by Fan Xin (top left), Zeng Wu (top right),  Kiki Xue bottom) for Marie Claire China December 2018 Covers

Liu Wen by Fan Xin (top left), Zeng Wu (top right), Kiki Xue bottom) for Marie Claire China December 2018 Covers

Liu Wen Lensed By Kiki Xue, Zeng Wu + Fan Xin In 10 Marie Claire December 2018 Covers

The December 2018 16th anniversary issue of Marie Claire China goes blockbuster with covers of supermodel Liu Wen lensed by three photographers: Kiki Xue, Zeng Wu and Fan Xin. Cathy Dong and Mix Wei style Liu Wen for all covers 10 covers, with hair by Bon Fang Zhang.