Alicia Vikander, Emma Stone, Lèa Seydoux Front Louis Vuitton 'New Classics' Handbags Campaign

Louis Vuitton New Classics by Craig McDean.jpg

Alicia Vikander, Emma Stone, Lèa Seydoux Front Louis Vuitton 'New Classics' Handbags Campaign

In the three-year period from 2016-2018, fashion and leather goods moved from being 34% to 39% of LVMH Group worldwide sales, with shrinking sectors of ‘selective retailing and other activities’ and ‘wine and spirits’, writes Statista.

The Louis Vuitton brand is a key driver in that handbag and leathergoods realignment of LVMH revenues, making it a perfect moment for its ‘New Classics’ campaign, featuring three coveted pieces — the Capucines, the Twist and the Dauphine’.

Louis Vuitton taps three of its brand ambassadors Emma Stone, Alicia Vikander and Lèa Seydoux for the campaign. Captured by Craig McDean, the new campaign sets the ‘New Classics’ against the backdrop of a blank background – almost acting as a canvas for the female personalities.