How Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign

How Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign

H&M celebrates Spring 2024 as a time of rebirth and new beginnings in a fresh and sophisticated campaign with equally upmarket clothes. For the women’s portion, models include Anok Yai, Bibi Breslin, Precious Lee, Raquel Zimmermann and Vittoria Ceretti styled by Kate Phelan.

Photographer Rafael Pavarotti [IG] is behind the lens, working with Albert Moya on what’s an exceptional and esoteric campaign film — the entire director’s cut.

In recent days, H&M received positive news in response to the Spring 2024 collections. H&M Group CEO Daniel Ervér, who abruptly replaced Helena Helmersson at the end of January, will tell you that he had little to do with the results.

H&M under Helmersson got caught in the worst possible squeeze and Ervér was her partner in that squeeze, being head of H&M for the last four years.

COVID came and Shein took off like an online rocket ship.

H&M controlled 16% of the fast fashion market in the US in November 2022, behind Shein's 50%. H&M’s $24.9 billion market cap as of November 2023 is approximately 35% of Shein's 2023 private valuation of $66 billion.

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Gisele Bündchen's Balmain Spring 2024 Campaign by Rafael Pavarotti

Gisele Bündchen's Balmain Spring 2024 Campaign by Rafael Pavarotti

If you believe in the dopamine dressing effects of bold colors on the brain, the new Gisele Bündchen Balmain Spring 2024 campaign is better than a 90% bioavailability liquid infusion of vitamin B.

Gisele, you can use your brain-activation talents in a patriotic way for your second-home country.

Gisele, how about joining forces with Taylor Swift in an American 2024 presidential election get-out-the-vote campaign? No choosing sides; just get folks to register in their states and vote for their preferred candidate.

As Trump bears down on Taylor Swift in the coming months, she could use a shoulder to lean on. Don’t worry, yummy mummy. Just show off your Jiu-Jitsu moves, Gisele, and MAGA will stand down. PS: they say nasty things about you, girl.

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1930s Style Makes a Big Splash in W Magazine October 2023 by Rafael Pavarotti

1930s Style Makes a Big Splash in W Magazine October 2023 by Rafael Pavarotti

A model cast including Aselia Toktorova, Lian Jia, Kim Seung Ri and BingBing Liu are styled by Katie Grand [IG] in retro silhouettes that make a big impression.

Grand shows us just how “A little bit of attitude transforms 1930s-inspired skirts and dresses into something bracingly fresh.” Rafael Pavarotti is behind the lens [IG]; see all the product credits at W Magazine.

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Karolina Spakowski in 'Punks' by Rafael Pavarotti for British Vogue October 2023

Karolina Spakowski in 'Punks' by Rafael Pavarotti for British Vogue October 2023

German model Karolina Spakowski is styled by Kate Phelan in an abundance of Britannia cool ‘Punks’ style from Alexander McQueen, Alberta Feretti, Balenciaga, Balmain, Junya Watanabe, Louis Vuitton, Maison Margiela, Saint Laurent by Anthony Vaccarello and Vivienne Westwood.

Photographer Rafael Pavarotti [IG] captures the London streets fashion scene for British Vogue October 2023.

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The BALMAIN Paris Fall 2023 Campaign Is Sublime Black Beauty on Steroids

The BALMAIN Paris Fall 2023 Campaign Is Sublime Black Beauty on Steroids

Balmain’s [IG] Fall/Winter 2023 campaign borders on momentous. All five models are women of color — for a global luxury brand selling to all women. The five models Akuol Deng Atem, Anyier Anei, Naomi Apajok, Nyaduola Gabriel and Nyakong Chan are all women from war-torn South Sudan.

The creative fusion of Balmain creative director Olivier Rousteing [IG] and star photographer Rafael Pavarotti [IG] is sublime. Apparently this is their first outing together.

Multiple people have commented on the visual, intellectual and downright spiritual synergy between Rousteing and Pavarotti, and Anne agrees. ‘Spiritual’ synchronocity is me alone, but several people I respect are wowed here by the collaboration of the two mega talents.

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The Greatest of All Time: Christy, Cindy, Linda, Naomi Cover Vogue US & UK September 2023

The Greatest of All Time:  Christy, Cindy, Linda, Naomi Cover Vogue US & UK September 2023

Gathering before their Apple TV+ four-part documentary Vogue US and British Vogue’s September 2023 issues honor ‘The Greatest of All Time’ models, the ‘Supersonic Supers’. The interviews and shoot predated the SAG-AFTRA strike.

Sally Singer writes about those two days in May in ‘Linda, Cindy, Christy, Naomi! The Iconic Supers Open Up About Their Fabulous Then—and Now’.

British Vogue EIC Edward Enninful styles the fashion story with supers Christy Turlington, Cindy Crawford, Linda Evangelista, and Naomi Campbell.

Enninful will be changing his role within Condé Nast, where the March 2024 issue of British Vogue will be his last as EIC, while simultaneously overseeing the editorial content of Condé Nast-owned European issues.

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Kim Kardashian Covers Vogue Italia July 2023, Lensed by Rafael Pavarotti

Kim Kardashian Covers Vogue Italia July 2023, Lensed by Rafael Pavarotti

The one and only Kim Kardashian covers the July 2023 issue of Vogue Italia. Ibrahim Kamara styles Kim in Dolce & Gabbana, Givenchy, Intimissimi, Jacquemus, Versace lensed by Rafael Pavarotti [IG] in ‘L’Arte di Essere Kim’ ./ Hair by Chris Appleton; makeup by Hiromi Ueda

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Anok Yai and Sora Choi Go Glam for Rafael Pavarotti in Vogue US May 2023

Anok Yai and Sora Choi Go Glam for Rafael Pavarotti in Vogue US May 2023

Top models Anok Yai and Sora Choi come together in the pages of American Vogue’s May 2023 issue. Amanda Harlech styles the two beauties in images by the artistic spirit Harlech calls “the visionary dreamer” and “the visionary painter of light” — Rafael Pavarotti [IG]. / Hair by Eugene Souleiman; makeup by Ana Takahashi

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Dior Men's Summer 2023 Campaign Is a Rich Adventure for Garden Lovers

Dior Men's Summer 2023 Campaign Is a Rich Adventure for Garden Lovers

Dior Men’s Kim Jones once again joined France and England in a celebration of flowers and gardening in his Summer 2023 campaign.

Jones united his beloved, Bloomsbury, free-spirit artists with their equally free-spirit lifestyles on the English side of the channel to Christian Dior’s seaside childhood home in Granville, Normandy.

In choosing the work and life of Duncan Grant, a British post-impressionist, Bloomsbury painter who shares a birthday with Christian Dior, the artistic synergy is further intertwined between England and France.

These campaign images by Rafael Pavarotti [IG] are like fine champagne. The talented photographer is at ease swinging from a highly-stylized, Erdem-inspired, vintage garden with dark undertones campaign to these images that are crisp and modern, imbued with a cleaner and lighter garden vibe.

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Rafael Pavarotti Shoots Maximilian Davis' Ferragamo Spring Summer 2023 Campaign

Rafael Pavarotti Shoots Maximilian Davis' Ferragamo Spring Summer 2023 Campaign

Models Chol Mabior, Colin Jones, Kai Newman, Mona Tougaard, Silas Lutz, Vittoria Ceretti and Yoomi Sun front the February 2023 drop of Ferragamo’s Spring Summer 2023 campaign.

The New York Times profiled Maximilian Davis, Salvatore Ferragamo’s new young Black designer, last fall. The emerging designer dropped out of the 2022 LVMH Prize for young designer competition to take the Ferragamo position.

Photographer Rafael Pavarotti [IG] shoots the models in Ferragamo’s updated-hues studio with art direction by Edward Quarmby and styling by Mavi Staiano.

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Mona Tougaard's Modern Elegance by Rafael Pavarotti for W Magazine 2023 Vol One

Mona Tougaard's Modern Elegance by Rafael Pavarotti for W Magazine 2023 Vol One

Top model Mona Tougaard delivers a dopamine-inducing, Spring 2023 color punch in ‘Fashion Favors the Bold’. Katie Grand styles the Danish beauty of Somali and Turkish descent in sultry, sensual, evening fashion artistry from Bottega Veneta, Chanel, Dior, Dolce & Gabbana, Gucci, Loewe, Prada, Richard Quinn, Roksanda, Valentino and Versace.

Photographer Rafael Pavarotti [IG] mixes up his artistic style — not with black and white — but with sepia tints exuding a sophisticated, modern edge. The fashion joy is 21st-century bold beauty for W Magazine’s [IG] 2023 Volume One: ‘The Best Performances’ issue. / Hair by Eugene Souleiman; makeup by Ana Takahashi

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Anok Yai in 'Changing Direction' by Rafael Pavarotti for British Vogue February 2023

Anok Yai in 'Changing Direction' by Rafael Pavarotti for British Vogue February 2023

Photographer Rafael Pavarotti [IG] brings his infectious, ubuntu vibe to ‘Changing Direction’, a fashion story for British Vogue’s February 2023 issue.

Top model Anok Yai is the star, but Pavarotti brings all the players into the pictures. Super stylist Grace Coddington’s haircut is a knockout. It’s been shorter, but the shape is perfect.

Hair is by Eugene Souleiman and makeup by Ana Takahashi — and they join the images, too. Add Bianca Parisotto and Michael Cukr, and clearly the ringleader Rafael Pavarotti has orchestrated a coming ‘Age of Aquarius’ fashion shoot, where we see all the creators behind ‘Changing Direction’.

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Trailblazer Anok Yai by Rafael Pavarotti in W Magazine #50 | Anok Reflects on Prada Spring 2018

Trailblazer Anok Yai by Rafael Pavarotti in W Magazine #50 | Anok Reflects on Prada Spring 2018

Anok Yai is among the jawdropping list of cover stars, both print and digital, photographed here by Rafael Pavarotti [IG] for W Magazine’s 50th anniversary issue. The photographer works with his frequent stylist partner Ib Kamara.

Jenny Comita chats with Anok Yai about her experience of being discovered at Howard University in October 2017, and then opening the Prada show at Milan Fashion Week. Anok says she didn’t know at the time that she was the first Black model to have the honor since Naomi Campbell, 20 years earlier.

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Bella Hadid on Self-Invention, Lensed by Rafael Pavarotti for W Magazine 50

Bella Hadid on Self-Invention, Lensed by Rafael Pavarotti for W Magazine 50

W Magazine’s 50th Anniversary issue is a feast for the eyes, featuring 17 of fashion’s biggest models, styled and lensed by top stylists and photographers. The formula is great — a cover, 4-5 images and a short interview by Jenny Comita.

Here we have Bella Hadid styled by Ibrahim Kamara in Burberry, Giorgio Armani, Hermes, Melitta Baumeister and more lensed by Rafael Pavarotti [IG]. See all the product credits and read Bella Hadid Is Constantly Reinventing Herself.

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Gigi Hadid Covers Vogue Italia September 2022 Fashion by Rafael Pavarotti

Gigi Hadid Covers Vogue Italia September 2022 Fashion by Rafael Pavarotti

Supermodel Gigi Hadid covers the September issue of Vogue Italia, styled by Grace Coddington. The fashion legend deserves applause for transforming Gigi in a high-fashion, fall style statement.

Photographer Rafael Pavarotti [IG] captures Gigi’s smartwoman, street-style vibe in this all-cylinders are firing together fashion story.

In a single moment, the fashion performance begins and they ALL row together in an ensemble performance bringing old-fashioned tears to the eyes of Franca Sozzani. And the fashion story involves a bit of artistic risk — and isn’t that fab!

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Goddess-Rising Beyoncé by Rafael Pavarotti Covers British Vogue July 2022

Goddess-Rising Beyoncé by Rafael Pavarotti Covers British Vogue July 2022

British Vogue EIC Edward Enninful sent a message to the Beyhive Thursday morning: B Ready: Beyoncé Is Poised For Her Next Evolution. AOC is thrilled to see Rafael Pavarotti [IG] behind the lens. And upstart designer Harris Reed styles the shoot — which adds an unexpected and inspired twist to the July issue story. The July 2022 issue of British Vogue drops Tuesday, June 21.

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Raquel Zimmermann in Pieter Mulier's Alaïa, by Rafael Pavarotti for W Magazine #3 2022

Raquel Zimmermann in Pieter Mulier's Alaïa, by Rafael Pavarotti for W Magazine #3 2022

Top model Raquel Zimmermann exudes fashion drama, styled by Katie Grand in ‘Who Are You Calling Alaïa?” Photographer Rafael Pavarotti is in the studio for W Magazine’s Volume 3, 2022.

Christopher Bollen interviews Pieter Mulier, a cerebral Belgian designer with a highly-polished CV and deep ties to Raf Simons, who was appointed in 2021 by Richemont, as creative director at Alaïa.

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