How Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign

How Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign

H&M celebrates Spring 2024 as a time of rebirth and new beginnings in a fresh and sophisticated campaign with equally upmarket clothes. For the women’s portion, models include Anok Yai, Bibi Breslin, Precious Lee, Raquel Zimmermann and Vittoria Ceretti styled by Kate Phelan.

Photographer Rafael Pavarotti [IG] is behind the lens, working with Albert Moya on what’s an exceptional and esoteric campaign film — the entire director’s cut.

In recent days, H&M received positive news in response to the Spring 2024 collections. H&M Group CEO Daniel Ervér, who abruptly replaced Helena Helmersson at the end of January, will tell you that he had little to do with the results.

H&M under Helmersson got caught in the worst possible squeeze and Ervér was her partner in that squeeze, being head of H&M for the last four years.

COVID came and Shein took off like an online rocket ship.

H&M controlled 16% of the fast fashion market in the US in November 2022, behind Shein's 50%. H&M’s $24.9 billion market cap as of November 2023 is approximately 35% of Shein's 2023 private valuation of $66 billion.

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Raquel Zimmermann Finds Her '90s 'Wild Side' in WSJ Magazine by Ethan James Green

Raquel Zimmermann Finds Her '90s 'Wild Side' in WSJ Magazine by Ethan James Green

Quiet luxury it’s not. Top model Raquel Zimmermann proves that she has a ‘Wild Side’ to be reckoned with when the focus is ‘Candy Ravers Rejoice: The ‘90s Are Back.’

The brand lineup is endless and it’s the styling that’s the story. Photographer Ethan James Greene [IG] is in the studio for WSJ Magazine’s October 2023 issue.

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Raquel Zimmermann in 'Instinto Básico' Lensed by Mark Borthwick for Vogue Espana

Raquel Zimmermann in 'Instinto Básico' Lensed by Mark Borthwick for Vogue Espana

Top model Raquel Zimmermann poses in 'Instinto Básico', styled by Alex Harrington in a collection of unadorned, modern, boss lady clothes.

Mark Borthwick [IG] is behind the lens for Vogue Espana October 2023./ Hair by Jimmy Paul; makeup by Dick Page

Is the young girl a reminder of the perilous state of our environment? Of our ancient, deeply human connection to nature? Of course, this is also Angelina Jolie’s style and she’s a boss lady with progressive values and a deep concern for the environment.

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Chloé FW 2023 Campaign with Devyn Garcia and Raquel Zimmermann by Zoe Ghertner

Chloé FW 2023 Campaign with Devyn Garcia and Raquel Zimmermann by Zoe Ghertner

Introducing the Chloé [IG] Autumn-Winter 2023 campaign, referencing the Gabriela Hearst-designed collection inspired by the 17th-century artist Artemisia Gentileschi.

Models Devyn Garcia and Raquel Zimmermann pose in the season’s Renaissance-inspired silhouettes, travelling with photographer Zoe Ghertner [IG] to the white lunar beaches of Sarakiniko in Milos, Greece.

Camilla Nickerson works as stylist on the campaign, with art direction by Peter Miles.

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Pucci 'Initials E.P' Resort Campaign Summer 2023

Pucci 'Initials E.P' Resort Campaign Summer 2023

Top model, Brazilian beauty Raquel Zimmermann births the new ad campaign for Initials E.P., styled by Katie Grand in images by Vito Fernicola [IG]. / Hair by Sydney Hayes; makeup by Miranda Joyce; creative direction by Al Dente Paris.

The collection pays tribute to the Emilio Pucci as the heritage brand’s founder while incorporating a ’60s Space-Age vibe, inspired by Emilio Pucci's design of the Apollo 15 emblem in 1971. Many modern white dresses nodded to the Apollo mission and 21st century Pucci modernism.

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Raquel Zimmermann in Black Soft-Tailoring by Colin Dodgson for W Magazine No.1

Raquel Zimmermann in Black Soft-Tailoring by Colin Dodgson for W Magazine No.1

Top model Raquel Zimmermann chooses 14 softly-tailored ensembles suitable for facing a hard-edged world. Stylist Brian Molloy says to heck with dopamine dressing, my fashion goddess lives in a black-widow world.

Colin Dodgson [IG] is behind the lens for W Magazine. See the product credits at W.

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Raquel Zimmermann by Ancestral Voices in Robin Galiegue Images for TTA21

Raquel Zimmermann by Ancestral Voices in Robin Galiegue Images for TTA21

Top model and ceramic artist Raquel Zimmermann is a fashion and culture focus for The Travel Almanac FW2022 issue. Clare Byrne styles the restrained, modest fashion silhouettes with Bottega Veneta on the cover.

The organic sensuality of Raquel Zimmermann’s ceramics is almost visceral to AOC eyes. There are artists and talents who are very focused on outward visualization, while others channel the unconscious mind and ancestral voices, compelled to go deeper into the human experience in a universal way.

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Raquel Zimmermann's Cinematic Elegance for Zara Fall Winter 2022.23 Cruise Campaign

Raquel Zimmermann's Cinematic Elegance for Zara Fall Winter 2022.23 Cruise Campaign

Zara continues to outperform most fashion media with its wide-range of ad campaigns. Raquel Zimmermann channels Michelle Pfeiffer’s inner screen siren in Zara’s Fall Winter 2023 Cruise campaign. Nadia Lee Cohen [IG] is behind the lens, with Zimmerman bringing sophisticated elegance to the striking campaign images.

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Raquel Zimmermann in Pieter Mulier's Alaïa, by Rafael Pavarotti for W Magazine #3 2022

Raquel Zimmermann in Pieter Mulier's Alaïa, by Rafael Pavarotti for W Magazine #3 2022

Top model Raquel Zimmermann exudes fashion drama, styled by Katie Grand in ‘Who Are You Calling Alaïa?” Photographer Rafael Pavarotti is in the studio for W Magazine’s Volume 3, 2022.

Christopher Bollen interviews Pieter Mulier, a cerebral Belgian designer with a highly-polished CV and deep ties to Raf Simons, who was appointed in 2021 by Richemont, as creative director at Alaïa.

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Steven Meisel's 10 Fab Female Faces for Zara Studio Fall 2021 Campaign

Steven Meisel's 10 Fab Female Faces for Zara Studio Fall 2021 Campaign

Steven Meisel on photography, Fabien Baron on art direction and Karl Templer as stylist are in the house for the new Zara Studio [IG] campaign — a creative effort that sings like an opera star. It’s not often that we just look at images and in 5 seconds know the photographer behind them.

Add 10 models who aren’t wooden mannequins, and Zara Studio has — not a remarkable campaign in a fashion history sense — but a unique, superbly-executed campaign that knocks on the doors of women’s psyches with joy, inner convictions and backbone. it makes AOC want a campaign or fashion story with women all around the world roaring in unison.

We love it, and AOC tends to reject campaigns and fashion stories that are formulaic. So Zara, Meisel, Baron and Templer took 10 unique faces: Amar Akway, Chiharu Okunugi, Kirsten Owen, Marisa Berenson, Meadow Walker, Precious Lee, Raquel Zimmermann, Rianne van Rompaey, Sasha Pivovarova and Yumi Nu and mixed a grade AAAAA studio campaign. That IS NOT an easy feat. ~ Anne

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Inez and Vinoodh Create Luxe Jewels 'Fragments' for Vogue Paris October 2020

Inez and Vinoodh Create Luxe Jewels 'Fragments' for Vogue Paris October 2020 AOC Jewelry News

Executing an interesting concept, photographers Inez and Vinoodh explored their archives, choosing prior images of 11 models: Adut Akech, Anja Rubik, Anna Ewers, Arizona Muse, Edie Campbell, Freja Beha Erichsen, Kate Moss, Liya Kebede, Raquel Zimmermann, Rebecca Leigh Longendyke, and Rianne van Rompaey,

Vogue Paris Jewelry and Watches editor Marie Pasquier chose some of the season’s most sparkling high jewelry pieces from Cartier, Chaumet, Chopard, Dior, Louis Vuitton, Messika Paris and more. Turning the luxe loves over to Inez and Vinoodh, the creatives reimagined them as ‘Fragments’ for the October issue of VP (IG).