Ferragamo New Renaissance Fall 2023 Campaign by Tyler Mitchell Spotlights Uffizi Gallery

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Ferragamo New Renaissance Fall 2023 Campaign by Tyler Mitchell Spotlights Uffizi Gallery

Today’s release of a new Ferragamo Fall 2023 campaign, conceived by Ferragamo creative director Maximilian Davis, takes a spin on the Louvre’s success, confirming a new and very important, global-culture role for Ferragamo and Italian culture, via the Uffizi Gallery in Florence.

The partnership between the Ferragamo brand and the Uffizi Gallery is not a one-off ad campaign. Details of its depth and reach will emerge in the coming months.

Lensed by American photographer Tyler Mitchell [IG], who was named to the TIME 100 list in 2023 and has a cameo in the images, the Ferragamo Fall 2023 campaign features top models including Anok Yai, Jessica Stam, Lina Zhang, Mona Tougaard, Paul Hamline, Taemin Park, and Vittoria Ceretti.

I asked my AI partner Lulu to research the history of the Uffizi Gallery, and she has delivered in a major way. Read on in AOC link top of post.

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Maximilian Davis Takes Ferragamo 2023 Pre-Fall Campaign to Western Roots

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Maximilian Davis Takes Ferragamo 2023 Pre-Fall Campaign to Western Roots

“I want to explore what contemporary essentials are, from denim to eveningwear,” designer and creative director Maximilian Davis said about his Ferragamo 2023 Pre-Fall Collection. “To take classic pieces in the everyday wardrobe and twist or subvert them with textures and materials that make them feel more modern, more playful and more unexpected.”

Yes, former president Ronald Reagan absolutely advanced Hollywood as having a western soul but with glamour.

South Coast Plaza is the largest luxury shopping destination on the West Coast and an updated Ferragamo boutique resides there — in Republican country. Also, don’t think that Beverly Hills, where Davis went to present a small, spring 2023 capsule ‘The New Dawn’ collection for 17 stores before the holidays, doesn’t have major Republican donors.

Then we have the Silicon Valley technocrats, often political independents and libertarians. They should love the rich modernity in Davis’ Pre-Fall 2023 Ferragamo.

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Rafael Pavarotti Shoots Maximilian Davis' Ferragamo Spring Summer 2023 Campaign

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Rafael Pavarotti Shoots Maximilian Davis' Ferragamo Spring Summer 2023 Campaign

Models Chol Mabior, Colin Jones, Kai Newman, Mona Tougaard, Silas Lutz, Vittoria Ceretti and Yoomi Sun front the February 2023 drop of Ferragamo’s Spring Summer 2023 campaign.

The New York Times profiled Maximilian Davis, Salvatore Ferragamo’s new young Black designer, last fall. The emerging designer dropped out of the 2022 LVMH Prize for young designer competition to take the Ferragamo position.

Photographer Rafael Pavarotti [IG] shoots the models in Ferragamo’s updated-hues studio with art direction by Edward Quarmby and styling by Mavi Staiano.

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