Louis Vuitton Spreads a Contagious, Human Joy for the 2023-24 Holidays

Louis Vuitton Spreads a Contagious, Human Joy for the 2023-24 Holidays

Louis Vuitton delivers smile-worthy holiday cheer in its first episode of a multi-segmented campaign lensed by Oliver Hadlee Pearch [IG] with video by Lope Serrano.

The Maison’s Mascot Vivienne and her friend Teddy arrive to explore all the Maison’s creations. As regulars, they might become treasured ornaments as the years go by — and we are eager to keep track of them.

These darling little creatures pop up everywhere in a distinct statement that whimsy is part of the holiday season and we are quietly encouraged to get “out of ourselves” and into the world of humanity.

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Chloe Oh, Lulu Tenney, Mika Schneider, Selena Forrest for Vogue Korea July 2023

Chloe Oh, Lulu Tenney, Mika Schneider, Selena Forrest for Vogue Korea July 2023

Vogue Korea’s July 2023 issue puts four significant model faces on five covers: Chloe Oh, Lulu Tenney, Mika Schneider, Selena Forrest.

Dahye Kim styles ‘Faces of Summer 2023’ for images by Hyea W. Kang in a large fashion story that takes two posts. / Hair by Tsuki; makeup by Yumi Lee

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Loro Piana Spring 2023 Campaign Grand Italian Tour by Inez & Vinoodh

Loro Piana Spring 2023 Campaign Grand Italian Tour by Inez & Vinoodh

Loro Piana is also on an Italian grand tour in the cashmere brand’s Spring/Summer 2023 campaign.

Models Amar Akway, Mika Schneider, Rianne Van Rompaey and Leon Dame present an appetizer excursion of authentic Italian experiences that are in communion with nature, land and community.

Inez and Vinoodh [IG] capture the quartet, styled by Aleksandra Woroniecka./ Makeup by Lisa Butler; hair by Eugene Souleiman

Writing about Loro Piana’s Fall 2022 collection and campaign, AOC shared highly-specific information about a decade’s worth of the brand’s processes and control over its cashmere production.

‘Transparency’ is a stake in the ground among today’s cashmere brands, including less expensive but very well-run cashmere labels. There is no “Don’t worry, be happy, I’ve got this issue under control so you don’t have to worry” in today’s cashmere business.

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Lara Mullen, Mika Schneider in Hermes FW 2022 Campaign by Arnaud Lajeunie

Lara Mullen, Mika Schneider in Hermes FW 2022 Campaign by Arnaud Lajeunie

Models Lara Mullen, Lassina Karamoko and Mika Schneider pose in one of Fall 2022’s most delightful campaigns: Hermès. Up on Hermès’ roof, the collections of objects come to life and scarves flutter in the wind, for an airy, carefree afternoon.

The trio are styled by Charlotte Collet in images by Arnaud Lajeunie. Photographer Hans Neumann shoots the video and also stills focused more on the home and gifts collection.

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Louis Vuitton BUBBLEGRAM Bag Campaign 2022 Cool Girls by Charlotte Wales

Louis Vuitton BUBBLEGRAM Bag Campaign 2022 Cool Girls by Charlotte Wales

Models Blesnya Minher, Evie Harris, Mika Schneider, Morgan Porter and Puck Schrover take the spotlight in the Louis Vuitton BUBBLEGRAM Bag Campaign 2022, lensed by Charlotte Wales.

Stylist Victoria Sekrier pairs the Bubblegram bags with casual, sporty, flirty crop tops, short skirts and dresses, cargo-pants and shorts and other summer essentials. Louis Vuitton-embossed fabrics and screened LV hoodies remind us that logos still mean business with this crowd.

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Mika Schneider by Luigi & Iango in Chanel for Vogue Hong Kong May 2022

Mika Schneider by Luigi & Iango in Chanel for Vogue Hong Kong May 2022

Rising star model Mika Schneider covers the May 2022 issue of Vogue Hong Kong devoted to the “Power of Next”. Schanel Bakkouche styles Schneider in pure Chanel for images by Luigi & Iango.

Mika Schneider is adaptable in life, thanks to her upbringing that birthed her in Paris, then dropped her down in Tokyo, Moscow and Chennai, in the Indian state of Tamil Nadu. Paris remains home, however.

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Charlotte Wales Captures Lola, Malika, Mika in 'Nouvelle Vague' for Vogue France

Charlotte Wales Captures Lola, Malika, Mika in 'Nouvelle Vague' for Vogue France AOC France

Model Lola Nicon makes it abundantly clear that Malika Louback and Mika Schneider are along for the ride in ‘Nouvelle Vague’, Vogue France’s disoriented, disjointed February 2022 cover. Emiie Karech styles the trio for images by Charlotte Wales [IG].

AOC tries not to be too critical on creatives, but Vogue France is a mess. This is amateur hour for a magazine with a great history that ended in 2011. Good goddess!

In this sad cover concoction, just make the title ‘Whatever Lola Wants, Lola Gets!’ [that’s a song]. But I’ll say this. You want to upstage the very talented Malika Louback and Mika Schneider, who shine in the actual story and the industry at large, you all better know what you are doing. Because you failed here, and this is French Vogue — or it was once long ago Vogue Paris.

No wonder the luxury brands increasingly want to control their own media. When they want a magazine feature, they can just send it over in a finished state to Vogue France and pay the price for publication. It will be fabulous. ~ Anne

For a total contrast to this fashion story, look at Amy Troost Flashes Fashion Joy Galore in 'Big Fun' for Harper's Bazaar US February 2022. I rest my case. ~ Anne

Steven Meisel Captures Abby, Amar, Gigi, Imaan and Mika for Moschino SS-2022 Campaign

Steven Meisel Captures Abby, Amar, Gigi, Imaan and Mika for Moschino SS-2022 Campaign

Jeremy Scott puts together an all-star team for Moschino’s SS2022 ad campaign. Models Abby Champion, Amar Akway, Gigi Hadid, Imaan Hammam, and Mika Schneider wear glam parfait colors, styled with sophisticated wit by Carlyne Cerf de Dudzeele. Photographer Steven Meisel captures the campaign with art direction by Jason Duzansky./ Makeup by Pat McGrath; hair by Guido Palau

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Fran, Mika, Mona, Vittoria in the Best Jeans by Angelo Pennetta for Vogue UK December 2021

Fran, Mika, Mona, Vittoria in the Best Jeans by Angelo Pennetta for Vogue UK December 2021 AOC Fashion

Top models Fran Summers, Mika Schneider, Mona Tougaard and Vittoria Ceretti front ‘The Jeans Genes’, styled by Julia Sarr-Jamois. Photographer Angelo Pennetta captures the quartet for British Vogue December 2021./ Hair by Cyndia Harvey; makeup by Petros Petrohilos

Zara Debuts 'Origins' Unisex Menswear Collection Lensed by Tyler Mitchell

Zara Debuts 'Origins' Unisex Menswear Collection Lensed by Tyler Mitchell AOC Fashion

Fashion behemoth Zara set out in 2019 to evaluate and revamp the process of designing its menswear collection. Enter Origins, a minimal collection of a premium mix of selvedge denim, cashmere, leather and wool wearables that are designed to last. The fabrics are promoted as being traceable, and the actual garments are manufactured to “the highest standards of expertise and craft.”

Straight out of the gate Zara’s Origins is promoted with a globalist, unisex vibe— giving it strong of-the-moment street cred. Photographer Tyler Mitchell [IG] produces a sampling of the 205 items in the Zara Origins wardrobe.

Models in the new campaign include Babacar N’doye, Kwaku Kufuor, Mika Schneider, Moustapha Sy, Ottawa Kwami, Sacha Quenby, Takfarines Bengana, and Yura Nakano. The models ensemble is styled in the neutral colors that define the Zara Origins style vision by Marq Rise./ Hair by Louis Ghewy; makeup by Lucy Bridge