Is Hermés Overtaking Louis Vuitton a Click-Bait Pipe Dream? Or a Scientific Math Possibility
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Awar Odhiang, Felice Noordhoff in 'Photosynthesis' for Hermès by Théo de Gueltzl
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Photographer Théo de Gueltzl [IG] creates exquisite images for Hermès in a an intimate, nature-bound fashion story called ‘Photosynthesis’. Imruh Asha [IG] — who is also working with Pucci — styles models Awar Odhiang and Felice Noordhoff.
The images from ‘Photosynthesis’ are included in Le Monde Hermes n°81, Maybe’s second issue conceived as a collection of notes, photographs and illustrations exploring the theme of lightness.
I love the images — which are absolute Hermès perfection — but within the context of Le Monde Hermes, the vibe is younger, more vibrant and casual. Fabulous!
Read MoreLara Mullen, Mika Schneider in Hermes FW 2022 Campaign by Arnaud Lajeunie
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Models Lara Mullen, Lassina Karamoko and Mika Schneider pose in one of Fall 2022’s most delightful campaigns: Hermès. Up on Hermès’ roof, the collections of objects come to life and scarves flutter in the wind, for an airy, carefree afternoon.
The trio are styled by Charlotte Collet in images by Arnaud Lajeunie. Photographer Hans Neumann shoots the video and also stills focused more on the home and gifts collection.
Read MoreHermès High Jewelry ‘Les Jeux de L’ombre’ Campaign by Elizaveta Porodina
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Creative Director of Hermès Jewelry Pierre Hardy discusses House’s latest high jewelry collection ‘Les Jeux de L’ombre’, created by Hardy to give “form to the elusive”. It relates the movement of shadow and its relationship with light, and the contrasts that connect them..
Such a cerebral concept requires an equally conceptual photographer with an inner vision and signature technique to translate Hardy’s splendid jewelry pieces beyond their origins in a study of Caravaggio’s painting techniques and his chiaroscuros.
Elizaveta Porodina [IG] quickly emerged as the perfect photographer to create a totally-modern, 21st century visual dialogue around the new collection, modeled by Alyda Grace. Victoire Simonney styled the Hermes ad campaign with set design by Sophear Van Froment.
Read MoreHermès' New French Workshops and Rolling Big on MycoWorks [Mushroom] Leather
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The development of an artisanal approach is different from what is being labeled ‘ethical’ by websites like Good On You.
Leather is a perfect example. Hermès will never be called ethical because they are using leather. Even though they agree to the highest possible worker standards and environment-friendly policies in tanning and how the animals are treated, it’s leather.
Note, though, that even Stella McCartney can’t get a top rating on Good on You, which suggests a bleak future if even she can’t cut it with the uber-progressives. Stella does get a ‘good’ — or a B on a 5-point scale. Note Stella McCartney’s rating is 2018.
Read MoreHermes' Lighthearted Bubbles Sp 2022 Campaign by Jack Davison
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Hermes' Lighthearted Bubbles Sp 2022 Campaign by Jack Davison AOC Fashion
Photographer Jack Davison [IG] captures models Cheikh Dia, Merlijne Schorren, Raynara Negrine, and Taemin Park in Hermes’ Spring 2022 campaign. Brian Molloy styles the shoot with set design from Herve Sauvage./ Beauty by Stephane Lancien; makeup by Karim Rahman
Not featured in the Spring 2022 campaign is the Rock, a larger, men’s version of the highly sought-after Birkin bag revealed at Hermes’ recent menswear show. The bag couldn’t come at a better time, with Hermes being one of the few major luxury brands missing its fourth quarter 2021 revenue goals — due to self-imposed production caps on its bags.
Simply stated, supply did not meet demand. Hermes prefers long waiting lists for is bags, and they have one. Perhaps they could put a limit on bag purchases per customer — so we don’t see celebs buying them five at a time in multiple colors. That’s a bit greedy.
Bottom line, a men’s Birkin bag couldn’t come at a better time.
Hermès Fashion Story 'Upside Down' by Oliver Hadlee Pearch with Bente and Ottawa
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Hermès Fashion Story 'Upside Down' by Oliver Hadlee Pearch with Bente and Ottawa AOC Fashion
Models Bente Oort and Ottawa Kwami are styled by Charlotte Collet in ‘Upside Down’, a fashion story for Hermès lensed by Oliver Hadlee Pearch (IG)/ Hair by Ramona Eschbach
No, Travis Scott Is Not Carrying a Sustainable Hermès Haut à Courroies Jumbo Bag
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Republish via AOC at FeedBurner CC 3.0 License Attribution Required: Daily Fashion Design Culture News
IMAGINE THIS! No way! Travis Scott made front page news on Vogue.com Wednesday, photographed carrying a giant Hermès bag in NYC. Vogue speculated that the Haut à courroies bag could be seen from space.
We must ring the US astronauts at NASA’s International Space Station, the third brightest object in the sky. Imagine the PR surrounding this fantabulous event. The spirit of John Lennon is showering Travis Scott with spiritual, earthly love dust
OMG, AOC exclaimed! It can’t be true — the ultimate signal in Hermès’ action for sustainable development. What a fantastic tribute to Travis Scott’s daughter Stormi.
Heck, she could ride around like a true princess in the first Hermès Haut à courroies jumbo bag made from mushrooms. Now THAT is called princess pedigree.
Wait up. Let us read more at Vogue. WRONG! Travis Scott’s Haut à courroies bag is made from crocodile leather? Oh darn. Damnable darn.
We were so excited to think that “the oldest member of the family”, the Hermès Haut à courroies originally designed for professional horse riders to carry their saddles in, had gone 21st century sustainable. Why would a regular bag make front page news at Vogue?
Chin up, Anne. Just get the latest update on the MycoWorks mushroom leather collab with Hermès. The new Hermès leather workshop in Montereau, France can help you drown your sorrows. Hermès built this new artisan creative space as sustainably green as they can get it — even if the building is red. Vive la France!
Assa Baradji by Oliver Hadlee Pearch for Hermès Silk Spring & Summer 2021
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Assa Baradji by Oliver Hadlee Pearch for Hermès Silk Spring & Summer 2021
Rising model Assa Baradji fronts Hermès Silk Spring & Summer 2021, lensed by Oliver Hadlee Pearch [IG]/ Hair by Soichi Inagaki; makeup by Lotten Holmqvist
Hermès News: 44% First Quarter Revenue Increase | Hermès Blush Beauty | MycoWorks Collab
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Hermès News: 44% First Quarter Revenue Increase | Hermès Blush Beauty | MycoWorks Collab
Model Luisana Gonzalez is styled by Jessica Willis in Hermes Blush, a May 2021 beauty editorial lensed by Elliot & Erick Jimenez.
Hermes reported on April 22 a first-quarter revenue increase of 44 percent, beating expectations and confirming that the “sharp V-shaped exit out of the COVID-19 pandemic” is real for the luxury market, writes WWD.
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MycoWorks: The Making of Reishi™️ Fine Mycelium™️
An exciting, exclusive collaboration by Hermès and MycoWorks is birthing a new material Sylvania, a hybrid of nature and biotechnology that represents a new generation of biotech materials. The patented innovation is made with Fine Mycelium, sounding much more sophisticated and expensive than mushroom leather.
MycoWorks announced in November 2020 that it had raised $45 million in series B financing, in tandem with the opening of a major new ‘Reishi’ plant in Emeryville, California.
“We could not imagine a better partner than Hermès to present our first object made of Fine Mycelium. Hermès and MycoWorks share common values of craftsmanship, quality, innovation, and patience,” says Matt Scullin, MycoWorks CEO on the company’s website.
Hermès turned to its Victoria bag as the structural canvas for the unveiling of the exciting collaboration.
