Loro Piana Malibu Dinner for New 'Cocooning Collection' Was a Feast of Neutrals

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Loro Piana Malibu Dinner for New 'Cocooning Collection' Was a Feast of Neutrals

Italian quiet luxury brand Loro Piana held a dinner party in Malibu on October 10th. The purpose was a cozy celebration for its third ‘Cocooning Collection’, appropriately held at a private beachside villa along the Pacific Coast Highway.

The evening was rich in Loro Piana’s preference for neutral colors. In concert with the natural beachside environment, neutrals permeated every visualization from the guests’ attire to the interior design and even table settings.

The fine-tuning evolution around the LVMH brand Loro Piana [called Loro by insiders] is led by chief executive Damien Bertrand, who took the veins of the deeply respected luxury house about two years ago. He is passionate about his assignment.

 “We have the best fibres in the world, and this is the work of the Loro Piana family for six generations. These are fibres, and people tend to forget, that come from animals; like humans, if they are eating well, being treated well and sleeping well, the quality of the fibres is better. If you are looking at what we have done at Loro Piana, there is no one else that does it.”

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Loro Piana's Global Luxury Resort 2023 Collection and the Grand Italian Experience

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Loro Piana's Global Luxury Resort 2023 Collection and the Grand Italian Experience

Exquisite quality has defined Loro Piana’s luxury brand DNA for six generations, anchored by its commitment to vertically-integrated manufacturing.

The Italian brand’s 2023 Resort [summer] collection is a summary of a brand DNA platform that’s among the most inspiring in the world of luxury fashion.

Linen, in crêpe or in Loro Piana’s exclusive Solaire fabric, is used abundantly for resort, as is silk georgette. Prints reflect ancient, global trade routes in and around the Mediterranean. Clients embrace the reality that a print might appear to be Moroccan-inspired . . . no, no it’s from India . . . no, no it feels more like today’s Marseilles.

Recent discoveries in Egypt suggest that Indian trade routes back and forth were as prolific as the famous Silk Road trade route. The world was not sleeping 10,000 years ago, waiting for the rise of whites-dominated business savvy. The true historical story of global commerce is far more eclectic and interesting.

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Loro Piana Spring 2023 Campaign Grand Italian Tour by Inez & Vinoodh

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Loro Piana Spring 2023 Campaign Grand Italian Tour by Inez & Vinoodh

Loro Piana is also on an Italian grand tour in the cashmere brand’s Spring/Summer 2023 campaign.

Models Amar Akway, Mika Schneider, Rianne Van Rompaey and Leon Dame present an appetizer excursion of authentic Italian experiences that are in communion with nature, land and community.

Inez and Vinoodh [IG] capture the quartet, styled by Aleksandra Woroniecka./ Makeup by Lisa Butler; hair by Eugene Souleiman

Writing about Loro Piana’s Fall 2022 collection and campaign, AOC shared highly-specific information about a decade’s worth of the brand’s processes and control over its cashmere production.

‘Transparency’ is a stake in the ground among today’s cashmere brands, including less expensive but very well-run cashmere labels. There is no “Don’t worry, be happy, I’ve got this issue under control so you don’t have to worry” in today’s cashmere business.

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Loro Piana FW 2022 Campaign by Mario Sorrenti | AOC on Sustainability at Loro Piana

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Loro Piana FW 2022 Campaign by Mario Sorrenti | AOC on Sustainability at Loro Piana

Top models Edie Campbell, Mona Tougaard and Leon Dame pose against rocky but fecund terrain of Brittany, France. LVMH brand Loro Piana unveils its Fall-Winter 2022 campaign, lensed by Mario Sorrenti [IG], with art direction by Heiko Keinath.

As always — and especially on the subject of a mostly cashmere-driven collection— AOC turned our attention to Loro Piana’s sustainability efforts. Our usual sustainability pit-stop at Good on You was operating just now.

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