He Cong Covers Harper's Bazaar Italia 11 Imagination Issue, Lensed by Ben Toms

He Cong Covers Harper's Bazaar Italia 11 Imagination Issue, Lensed by Ben Toms

Chinese model He Cong covers Harper’s Bazaar Italia 11, the April 2024 issue dedicated to expressions of imagination.

Katie Shillingford styles He Cong in ‘The Bubble’, lensed by Ben Toms [IG] and with creative direction by Marc Ascoli and fashion direction by Sissy Vian.

He wears Ferragamo in the pink ground cover and Balenciaga on the black and white cover below.

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Burberry Lunar New Year 2024 Campaign Shot by Ryan McGinley in Chendu, China

Burberry Lunar New Year 2024 Campaign Shot by Ryan McGinley in Chendu, China

Burberry brand ambassadors Chinese actor Tang Wei and actor, singer, producer Chen Kun, along with models He Cong, Wang Xiangguo and Alex Schlab, front the Burberry Lunar New Year 2024 campaign.

The Burberry Prorsum knight rides on every piece, and has not been replaced in this Year of the Dragon. The Chinese celebration images were lensed by Ryan McGinley [IG] in the city of Chengdu, one of China’s fastest growing cities.

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Chu Wong, He Cong, Lina Zhang by Zhong Lin for W Magazine China Vol.5 2024

Chu Wong, He Cong, Lina Zhang by Zhong Lin for W Magazine China Vol.5 2024

Models Chu Wong, He Cong and Lina Zhang cover the January 2024 issue of W Magazine China. Austin Feng [IG] styles the trio for The Great Performances edition Vol.5, with creative direction by Cathy Dong.

Top-tier photographer Zhong Lin [IG] captures the three ‘major Chinese models’ in yet another example of the high aesthetic dominating China’s fashion media.

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Burberry Spring 2024 Campaign by Tyrone Lebon Enlists Unique, Inspiring Cast

Burberry Spring 2024 Campaign by Tyrone Lebon Enlists Unique, Inspiring Cast

After spreading its British wings to international cities with its ‘Burberry Streets’ sightings, Burberry’s Daniel Lee again heads home, assembling a motley British-related and credentialed crew for the brand’s Spring 2024 campaign.

Tyrone Lebon again is the photographer for Burberry, rowing in total synchronocity with Daniel Lee.

One sports figure in the campaign is professional boxer Somali-British Ramla Ali, who is also a Dior ambassador. She’s rather dear to AOC’s heart.

The founder of Sisters Club, Ali scored a vindicating win over Julissa Guzman, in early November. The luxury brands boxer suffered a ‘shocking’ defeat to Guzman in June 2023, which is why we use the word ‘vindicating’.

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The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

Part 1 The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 1

Beloved Chinese supermodel He Cong covers Vogue China’s September 2023 issue, lensed by Shanghai-based fashion photographer Leslie Zhang [IG]. Vivienne Sun styles the photoshoot with creative direction by Matt McDonald.

Part 2 The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

Anne has written at length about this excellent fashion story and the many topics it touches in Part One of the Vogue China September 2023 fashion story. They include:

  • Fashion and Sport

  • Hangzhou and the Silk Roads

  • Fashion and Sport: Nike, Louis Vuitton, Ralph Lauren

  • Brands, Self and Community

  • The Savvy Margaret Zang, EIC Vogue China

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Tom Ford's Edgy Spring 2023 Campaign by Steven Klein Probes Deep, Sexy Questions

Tom Ford's Edgy Spring 2023 Campaign by Steven Klein Probes Deep, Sexy Questions

Designer Tom Ford was among the 150 newcomers to the annual Forbes list of the world’s richest people released last week. The 61-year-old with a deep understanding of human sexuality — and women’s sexuality in particular — entered the list with LeBron James. That’s kind of cool.

The first time Moore met Ford, she was nominated for an Oscar and had checked into the Beverly Hills Hotel with her two-month old baby. “I wasn’t really in Tom Ford shape,” the actor told Vogue. “The first thing Tom did was pick up my little boy—who’s now 21—and said, ‘I want one of these.’”

There are many layers to Tom Ford and these layers drift through every element of his work and life.

Signing a one-year-contract last November with Estee Lauder, agreeing to stay with the brand as Lauder digests their big-leagues’ purchase, it’s very Tom Ford to get edgy on his way out the door in this Spring 2023 campaign film. It’s equally edgy to have Steven Klein behind the lens, creating this tableau of subtle, erotic tension and beauty that provokes questions.

Models for the Tom Ford Spring 2023 Campaign include Akbar Shamji, Annemary Aderibigbe, Felice Noordhoff and He Cong styled by Carine Roitfeld. K Studio acted as Creative Director./ Hair by Jawara; makeup by Yadim

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He Cong Channels Style in Art by Leslie Zhang for Marie Claire China April 2023

He Cong Channels Style in Art by Leslie Zhang for Marie Claire China April 2023

Marie Claire China’s April 2023 issue turns to the world of art for inspiration in styling its cover story. Model He Cong poses as the muse channeling world-reknown artworks.

Shanghai-based photographer Leslie Zhang [IG] captures He Cong in an exceptional effort by Marie Claire China’s entire creative team to reach for the high bar. It’s inspiring to observe./ Hair by Zhao Wenzhi; makeup by Yang Kaichun

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Zara Studio's 'Spirited Romance' S/S 2023 Campaign Imagines Women in Solidarity

Zara Studio's 'Spirited Romance' S/S 2023 Campaign Imagines Women in Solidarity

A‘Spirited Romance’ swept through global cyberspace this week, as Zara Studio launched its S/S 2023 Campaign. The limited-edition, top tier of Zara’s spring offering inspires a spiritual pause on sleepless nights and digital frenzy.

Do you still remember the smell of fresh grass? Did you ever eat clover? How about just lying on on a blanket and seeing a sky so beautiful, it seems impossible that a climate emergency is at hand?

Models Annemary Aderbrigbe, Ava Christian, He Cong and Ida Heiner are the spring muses lensed by Steven Meisel. Frequent collaborator Fabien Baron acts as creative director in a moment where fashion swings back to sensual elegance and beautiful clothes, styled here by another Meisel-Baron collaborator Karl Templer.

There will always be contrived fashion around us, but the trend to clothes that we wear as honest pleasure — as opposed to them wearing us as artifice, an IG photo op and to feed some designer’s ego is real.

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Vogue Celebrates the 'Year of the Rabbit' with Artist Cai Guo-Qiang and Plenty of Gunpowder

Vogue Celebrates the 'Year of the Rabbit' with Artist Cai Guo-Qiang and Plenty of Gunpowder

Models He Cong, Sherri Shi, Sora Choi and Yumi Nu are styled by Gabriella Karefa-Johnson in a celebratory, fashion-extravagance happening that was ignited by gunpowder.

New York-Paris based artist Theo Liu [IG] packed up his photography studio essentials, as the creative entourage assembled at contemporary artist Cai Guo-Qiang's studio in a ‘Year of the Rabbit celebration running globally on multiple Vogues, including in the US.

Under Cai's guidance, the models became his interns, hand-carving stencils using a utility blade and extinguishing the flying sparks of the gunpowder explosions with cotton pompoms.

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Adut Akech, Gigi Hadid, He Cong, Imaan Hammam V139 Magazine by Adrienne Raquel

Adut Akech, Gigi Hadid, He Cong, Imaan Hammam V139 Magazine by Adrienne Raquel

Adut’s five-year rise from a South Sudan, Australian Refugee to REAL supermodel status is well known by now. Being a Global Ambassador for Estee Lauder, announced in June 2021, goes a long way in wearing the real-deal supernodel crown.

Adut’s career was launched when she closed the Saint Laurent spring/summer 2018 show in Paris. Many young people in fashion — or outsiders with lots to say — think the industry only turned towards models of color post-George Floyd and the rise of BLM.

This is not true. Demands for change and the topic of racism in the fashion industry was much discussed and acted upon before the brutal murder of George Floyd by police in Minneapolis.

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Tory Burch SS 2022 Campaign with Fran Summers, He Cong, Ugbad Abdi by Johnny Dufort

Tory Burch SS 2022 Campaign with Fran Summers, He Cong, Ugbad Abdi by Johnny Dufort

American fashion brand Tory Burch shares her Spring Summer 2022 campaign featuring Fran Summers, He Cong, and Ugbad Abdi. Benjamin Bruno styles the campaign shot by fashion photographer Johnny Dufort. Polly Philip provides the set design with art direction by Jaime Perlman.

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He Cong's Flower Power Style by Leslie Zhang for Wallpaper China March 2022

He Cong's Flower Power Style by Leslie Zhang for Wallpaper China March 2022 AOC Fashion

Model He Cong fronts an exquisite, color-drenched fashion story, styled by Quan Zhuoran. Shanghai-based photographer Leslie Zhang [IG] is behind the lens in this stunning style statement for Wallpaper Magazine China March 2022./ Hair by Zhao Wenzhi; makeup by Valentina Li

Givenchy Spring 2022 Campaign with Kendall Jenner Erupts with Kenny Bag and Artistic Energy

Givenchy Spring 2022 Campaign with Kendall Jenner Erupts with Kenny Bag and Artistic Energy AOC Fashion

Supermodel Kendall Jenner returns to Givenchy’s Spring Summer 2022 campaign, accompanied by He Cong, Iselin Steiro, and Steinberg. Photographer Heji Shin [IG] captures the campaign with art direction by Sarah Jayne Todd. Panos Yuapanis styles the shoot, which includes a campaign film, executed also by Heji Shin, set to the music of Surkin./ Hair by Duffy; makeup by Lucia Pieroni

He Cong and Imaan Hammam by Eddie Wrey for British Vogue January 2022

He Cong and Imaan Hammam by Eddie Wrey for British Vogue January 2022

Models He Cong and Imaan Hammam appeal to our cultural creatives, vagabond spirits, drinking in the visual beauty of a fashion story ‘A World of Our Own’ for the January 2022 issue of British Vogue. Poppy Kain styles ‘A World of Our Own’, lensed by Eddie Wrey [IG].

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Ralph Lauren Shot Purple Collection Fall 2021 Campaign in Milan, Home to New Flagship

Ralph Lauren Shot Purple Collection Fall 2021 Campaign in Milan, Home to New Flagship

Lachlan Bailey [IG]captures the model-rich Ralph Lauren Purple Fall 2021 campaign, with creative direction by Jack Becht and directing by Bon Duke. Models include Birgit Kos, Freek Iven, Hamid Onifade, He Cong, Joy Islam, Lucky Blue Smith, Merlijne Schorren, Mica Arganaraz, Oulimata and Virgile Elana.

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He Cong and Artist San Yu Paintings by Trunk Xu for Marie Claire October 2021

He Cong and Artist San Yu Paintings by Trunk Xu for Marie Claire October 2021 AOC Fashion

He Cong’s fashion story for Marie Claire China October 2021 juxtaposes art work by the late artist Sanyu against elegant fashion looks styled by Austin Feng. Photographer Trunk Xu [IG] creates the visual masterpiece. / Makeup by Yooyo Keong Ming; hair b Minghu Zhang

See full size fashion images w/o paintings.

The artist Sanyu’s paintings are represented by Sotheby’s who writes that the artist was: among the first wave of Chinese artists of the Paris School during the 1920s. Picasso, Miró and Dalí arrived from Spain, Brancusi came from Romania, joined by Chagall from Russia and Kandinsky from Germany. From across the globe, creative immigrants took up residence in the world’s art capital of Paris.

The stories of the Chinese artists like Sanyu, Zao Wou-Ki and Chu Teh-Chun is of particular interest because their ancient cultural traditions were vastly different from those of the European painters.

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He Cong Covers Harper's Bazaar China September by Txema Yeste

He Cong Covers Harper's Bazaar China September by Txema Yeste AOC Fashion

Model He Cong is styled by Belén Casadevall in mid-century, retro elegance lensed by Txema Yeste [IG] for Harper’s Bazaar China September 2021. / Hair by Yumiko Hiage; makeup by Hugo Villard

Craig McDean Captures Fendi Fall Winter 2021 with He Cong, Malika, Rianne, Tianna

Craig McDean Captures Fendi Fall Winter 2021 with He Cong, Malika, Rianne, Tianna

Models He Cong, Malika Louback, Rianne Van Rompaey and Tianna St. Louis front Fendi’s Fall 2021 campaign, styled by Melanie Ward. Designers behind the campaign are Kim Jones in the lead, Silvia Venturini Fendi and her daughter, Fendi jewelry designer Delfina Delettrez, with Craig McDean behind the lens./ Hair by Guido Patau; makeup by Peter Philips

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Tory Burch Fall 2021 Campaign Touches New York's Symbolic Soul

Tory Burch Fall 2021 Campaign Touches New York's Symbolic Soul AOC Fashion

Designer Tory Burch delivers her Fall Winter 2021 campaign in a pitch-perfect mindset. Malaika Holmen, Sacha Quenby and He Cong front a campaign that emotes soft-sell luxury and glamour, nostalgia and tradition but also modernity. The cellist is a perfect touch in images by Mikael Jansson.

The American luxury brand states: “The Tory Burch Fall Winter 2021-2022 is inspired by New York City. It is both the dream and the reality of possibilities, opportunity, creativity and diversity. The collection reinterprets American luxury, channeled through the attitude of classic New York.

As someone who came to New York City for all that Tory Burch describes, this campaign really grabs my heart in a deeply personal way. I sincerely hope that young creatives feel the same way. ~ Anne

Luigi & Iango Flash Edita, He Cong, Natasha, Shanelle + Kayako in Puglia for Vogue Japan

Luigi & Iango Flash Edita, He Cong, Natasha, Shanelle + Kayako in Puglia for Vogue Japan AOC Fashion

The March 2021 issue of Vogue Japan shares another of its girl gang editorials featuring Edita Vilkeviciute, He Cong, Kayako Higuchi, Natasha Poly, and Shanelle Nyasiase, Anna Dello Russo styles the 21st century boho spirits in ‘Apulian Festive Spring’, set in Maria Grazia Chiuri’s beloved Puglia by Luigi & Iango [IG]. Hair by Pierpaolo Lai; makeup by Georgi Sandev