Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada’s new advertising campaign for the 2024 Chinese New Year celebrates the Year of the Dragon. Photographer Leslie Zhang [IG] captures the images at the Prada-restored Rong Zhai cultural center in Shanghai.

The 2024 Lunar New Year campaign stars supermodel and actor Du Juan and Zhao Lei, the face of Yang Fudong’s film ‘First Spring’, currently on show at the Pradasphere II exhibition in Shanghai.

Power of the Dragon

According to ancient Chinese mythology the dragon is closely linked to the creation and origin of the Chinese nation.

One prominent myth tells the story of the Dragon Kings, who were powerful and influential deities in Chinese mythology. According to this myth, the Dragon Kings were responsible for controlling the waters, including rivers, seas, and rainfall, and were revered as protectors of the land.

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Sora Choi Covers Wallpaper China October 2023 Design Issue, Lensed by Leslie Zhang

Sora Choi Covers Wallpaper China October 2023 Design Issue, Lensed by Leslie Zhang

The elegant and beautiful model Sora Choi covers Wallpaper China’s October 2023 The Design Issue. Wallpaper.com is also devoted to promoting China art, architecture and travel.

The message of ‘Glow and Grace’ is very appropriate for the botanical fashion story styled by Jeff Lee in images by Shanghai-based Leslie Zhang [IG]. / Hair by Lee Hyun Woo; set design by Jeon Minkyu

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The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

Part 1 The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 1

Beloved Chinese supermodel He Cong covers Vogue China’s September 2023 issue, lensed by Shanghai-based fashion photographer Leslie Zhang [IG]. Vivienne Sun styles the photoshoot with creative direction by Matt McDonald.

Part 2 The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

Anne has written at length about this excellent fashion story and the many topics it touches in Part One of the Vogue China September 2023 fashion story. They include:

  • Fashion and Sport

  • Hangzhou and the Silk Roads

  • Fashion and Sport: Nike, Louis Vuitton, Ralph Lauren

  • Brands, Self and Community

  • The Savvy Margaret Zang, EIC Vogue China

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Gucci 'An Ode to Love' Campaign with Wen Qi and Daniel Zhou Shot by Leslie Zhang

Gucci 'An Ode to Love' Campaign with Wen Qi and Daniel Zhou Shot by Leslie Zhang

There’s an A-team on this new summer 2023 campaign including art directors Kevin Tekinel and Charles Levai, director Tin Seoi and photographer Leslie Zhang [IG], whose photography we love. Taiwanese actor Wen Qi and Chinese singer Daniel Zhou star are the lovebirds.

AOC disagrees with more than one fashion writer who has seen this new Gucci ‘An Ode to Love’ campaign and responded with words of praise that storytelling is back at Gucci. Whew!

This new campaign is pure and innocent — which is not how Alessandro Michele served it up. He took you into the setting to experience the imagery yourself, not as an observer.

In my case, he sometimes admonished me [metaphorically], because I wasn’t in the mood to be part of the joke. Yet I chuckled when he grabbed me by the arm, saying “Would you take a damn break, Anne, and let your imagination run wild. Come and play with us.”

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Chanel Muse Vivienne Rohner Covers Vogue Hong Kong May 2023 by Leslie Zhang

Chanel Muse Vivienne Rohner Covers Vogue Hong Kong May 2023 by Leslie Zhang

Leslie Zhang [IG], a talented, visionary and increasingly renowned photographer based in Shanghai, has gained international recognition for his unique and romantic portrayal of Chinese culture.

Zhang captures top model Vivienne Rohner, a Chanel darling, on two print covers for Vogue Hong Kong’s May 2023 issue dedicated to ‘Allure of the lens’. Rohner walked for Chanel back in 2015, when Karl Lagerfeld was alive. But her close association with the brand comes through her relationship with the current creative director Virginie Viard.

Photographer Zhang’s deep appreciation for Chinese culture and aesthetics showcases a poetic appreciation for Chinese culture and aesthetics, evidenced in the Vogue Hong Kong images. AI is again at work with Chad Nelson, who also worked on the Vogue Italia May issue with Carlijn Jacobs and Bella Hadid.

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He Cong Channels Style in Art by Leslie Zhang for Marie Claire China April 2023

He Cong Channels Style in Art by Leslie Zhang for Marie Claire China April 2023

Marie Claire China’s April 2023 issue turns to the world of art for inspiration in styling its cover story. Model He Cong poses as the muse channeling world-reknown artworks.

Shanghai-based photographer Leslie Zhang [IG] captures He Cong in an exceptional effort by Marie Claire China’s entire creative team to reach for the high bar. It’s inspiring to observe./ Hair by Zhao Wenzhi; makeup by Yang Kaichun

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He Cong's Flower Power Style by Leslie Zhang for Wallpaper China March 2022

He Cong's Flower Power Style by Leslie Zhang for Wallpaper China March 2022 AOC Fashion

Model He Cong fronts an exquisite, color-drenched fashion story, styled by Quan Zhuoran. Shanghai-based photographer Leslie Zhang [IG] is behind the lens in this stunning style statement for Wallpaper Magazine China March 2022./ Hair by Zhao Wenzhi; makeup by Valentina Li

Fan Bingbing by Leslie Zhang in Vogue Singapore as 'The 355' Debuts January 7, 2022

Fan Bingbing by Leslie Zhang in Vogue Singapore as 'The 355' Debuts January 7, 2022 AOC Fashion

Fan Bingbing greets 2022 with two digital covers in Vogue Singapore’s January - February 2022 issue devoted to the concept of grace. Coke Ho styles the actor/fashion icon and Chinese superstar, who is lensed by Singapore-based photographer Leslie Zhang [IG]. Sandhya Mahadevan interviews Fan Bingbing in advance of her 2022 film ‘The 355’.

Fan Bingbing’s Musings on Grace and Beauty

“Grace to me, is having both beauty and elegance—always strive to do the right thing, be refined and well-educated, and have self-respect. Then you will embody grace from the inside out."

”Every woman wants to be more beautiful, but I believe beauty is not only on the outside—it shows through every aspect of a person. Beauty is having ideals in life, determination, and confidence.”

Liu Wen Is Storm Chaser in Vogue China November 2021 by Leslie Zhang

Liu Wen Is Storm Chaser in Vogue China November 2021 by Leslie Zhang

Vogue China describes their November issue cover, labeling supermodel Liu Wen as a “storm-chaser — transfixed by the wild beauty of nature at its most powerful and terrifying; abandoning tranquil saline lakes in pursuit of the inky eye of a raging coldfront brewing over Qinghai’s plains and towering plateaus. “

Audrey Hu styles Liu Wen in images by Leslie Zhang [IG] . / Hair by Nate Peng and Bon Zhang; makeup by Yooyo Keong Ming

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