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Hermès News: 44% First Quarter Revenue Increase | Hermès Blush Beauty | MycoWorks Collab

Model Luisana Gonzalez is styled by Jessica Willis in Hermes Blush, a May 2021 beauty editorial lensed by Elliot & Erick Jimenez.

Hermes reported on April 22 a first-quarter revenue increase of 44 percent, beating expectations and confirming that the “sharp V-shaped exit out of the COVID-19 pandemic” is real for the luxury market, writes WWD.

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MycoWorks: The Making of Reishi™️ Fine Mycelium™️

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An exciting, exclusive collaboration by Hermès and MycoWorks is birthing a new material Sylvania, a hybrid of nature and biotechnology that represents a new generation of biotech materials. The patented innovation is made with Fine Mycelium, sounding much more sophisticated and expensive than mushroom leather.

MycoWorks announced in November 2020 that it had raised $45 million in series B financing, in tandem with the opening of a major new ‘Reishi’ plant in Emeryville, California.

“We could not imagine a better partner than Hermès to present our first object made of Fine Mycelium. Hermès and MycoWorks share common values of craftsmanship, quality, innovation, and patience,” says Matt Scullin, MycoWorks CEO on the company’s website.

Hermès turned to its Victoria bag as the structural canvas for the unveiling of the exciting collaboration.