Sydney Sweeney's Jimmy Choo 'Road to Joy' Campaign by Oliver Hadlee Pearch

Sydney Sweeney's Jimmy Choo 'Road to Joy' Campaign by Oliver Hadlee Pearch

Actor Sydney Sweeney is behind the wheel of Jimmy Choo’s [IG] Summer 2024 campaign, ‘Road to Joy.’

In my life, AOC has never asked “Who did it better?” But after reading ‘Dazed’ describe Sweeney preparing for her Jimmy Choo roadtrip as packing up her stuff starting with a “few pairs of cunty stillettos”, I couldn’t help laughing and then reflecting on one of the sexiest roadtrip campaigns that I remember.

Jimmy Choo creative director Sandra Choi had to see the ‘Euphoria’ star in her scorching ‘old convertible breakdown in the Palm Springs desert’ June 2022 campaign for Tory Burch Miller sandals.

Clearly Choi decided that she could do it better, being a visionary for Jimmy Choo. This is a great decision, if you’re bringing plenty of prove-it ammo to the gunfight.

It’s close, as to which Sweeney campaign wins — because they are sisters.

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Sydney Sweeney From Bloody Nun to Barbarella by David Roemer for Bazaar Spain

Sydney Sweeney From Bloody Nun to Barbarella by David Roemer for Bazaar Spain

Actor Sydney Sweeney covers the April 2024 issue of Harper’s Bazaar Spain, an issue paying special attention to crafts, workshops and trades that combine tradition and innovation.

Sweeney herself takes multiple covers, styled in ‘The Cool Girl’ fashion story by Elizabeth Sulcer. Photographer David Roemer [IG] is in the studio on location in Los Angeles.

Sweeney woke up one day on nun TikTok, which she described as a “vast, vast place to be.” Her new horror thriller ‘Immaculate’ opened in US theaters end of March. With another undiscussed project in development, Sweeney will then turn to ‘Barbarella’. Now that is a stunning range of projects — perhaps a true commentary on women’s lives.

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Sydney Sweeney for S Moda El Pais September 2023 by Thomas Whiteside

Sydney Sweeney for S Moda El Pais September 2023 by Thomas Whiteside

The Hollywood strike disrupted actor Sydney Sweeney’s ability to speak about her past and future projects with the September 2023 issue of S Moda for El Pais [IG].

Readers do get a lesson in just how fervently Sydney Sweeney knew at the young age of three that she had a gift for acting. Once she understood people had actual jobs in acting, her young vision was fully-formed.

It was then that the 10-year-old took control of the situation with her five-year plan — which she presented to her parents. Key steps included “meeting casting directors, auditioning for short films, student films, or commercials.”

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Sydney Sweeney's Film Nod to 'Reality' Winner's Truth Gets Rave, Rave Reviews in Berlin

Sydney Sweeney's Film Nod to 'Reality' Winner's Truth Gets Rave, Rave Reviews in Berlin

‘Euphoria’ star Sydney Sweeney is receiving raves for her role in the film ‘Reality’. Following the film’s premiere at the Berlin Film Festival on February 18, 2023 — and staggeringly positive reviews — HBO has moved to pickup distribution rights.

In 2018 Reality Winner, a former intelligence contractor for NSA, left her National Security Agency contractor’s office at the Fort Gordon army base in Georgia. In hand was a single intelligence report about Russian attempts to meddle in the 2016 presidential election that saw Donald J. Trump beat Hillary Clinton for the White House.

Tina Satter directed the film, based on the story of Reality Winner’s day that the FBI showed up at her door. This press conference video says much about the structure of the FBI investigation and ‘friendly’ confrontation with Winner at her home. The FBI interview is also discussed in the ‘60 Minutes’ video.

Actors Marchant Davis, Josh Hamilton, and Benny Elledge have roles in the film.

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Sydney Sweeney Joins Armani Beauty As Face of 'My Way' Sustainable Fragrance

Sydney Sweeney Joins Armani Beauty As Face of 'My Way' Sustainable Fragrance

The story of Armani Beauty’s ‘My Way’ journey to market is deeply rooted in the sustainability values of the younger generation, many of their boomer grandparents and conscientious consumers of every age.

Photographer Dario Catellani [IG] photographs Sydney Sweeney in the 2023 campaign. The Italian visionary is known for his deep attachment to nature — beautifully expressed in the Etro FW 2020/21 ‘We Are All One’ Campaign.

Reading more information about Armani Beauty on the L’Oreal website — L’Oreal holds the beauty license — claims and certifications about sustainability are monitored and validated by the Sustainable Product Optimization Tool (SPOT) developed in 2013 to measure social and environmental impacts.

Based on 14 key sustainability criteria, it covers the entire process from production to the end of the life cycle, including the purchase of raw materials and the product’s use by the consumer.

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Sydney Sweeney Says 'Call Me' in Tory Burch Holiday 2022 Campaign

Sydney Sweeney Says 'Call Me' in Tory Burch Holiday 2022 Campaign

Actor Sydney Sweeney comes alive in the Tory Burch 2022 Holiday campaign. No more sexy bod changing a flat tire on her baby-blue converticle in the California desert.

She is live and useful — yes useful — commandeering the Tory Burch Holiday helpline in an Oprah sort of way.

But you can call her helpline at 1-800-485-5399. Come on, play along. Give the grinch a rest.

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Sydney Sweeney Chills in ELLE US Hollywood Women Issue Lensed by Sharif Hamza

Sydney Sweeney Chills in ELLE US Hollywood Women Issue Lensed by Sharif Hamza

ELLE US lines up major Hollywood female talent for its November 2022 issue. Sydney Sweeney Brings the Chill is our first focus, as writer Samuel Maude probes the private thoughts of Hollywood’s newest It Girl.

Next up? Marvel’s ‘Madame Web’. “I fought for the character,” Sweeney says of the role. “It’s been a really incredible journey that I’m very, very excited to be a part of.”

Sony has zipped lips on ‘Madame Web’s’ storyline. Dakota Johnson is in the lead role, with Celeste O'Connor, Emma Roberts and Isabela Merced also joining the cast with Sweeney..

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Sydney Sweeney Poses in New York Harbor for Tory Burch Kira Bag | Tory Burch and Claire McCardell Alliance

Sydney Sweeney Poses in New York Harbor for Tory Burch Kira Bag | Tory Burch and Claire McCardell Alliance

Tory Burch ambassador Sydney Sweeney drifts through New York Harbor holding her Tory Burch Kira handbags close to her heart. Jamie Hawkesworth [IG] captures Sweeney, pondering Manhattan and how well the Tory Burch brand captures the best of American fashion.

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Sydney Sweeney's Miu Miu 'Wander' Bag Campaign by Tyrone Lebon

Sydney Sweeney's Miu Miu 'Wander' Bag Campaign by Tyrone Lebon

‘Euphoria’ star Sydney Sweeney fronts the new Miu Miu ‘Wander’ handbag campaign, shot by Tyrone Lebon. Sweeney is deeply embedded in pop culture consciousness, playing the villain Cassie in season two of ‘Euphoria’ and starring as the easily antagonized Olivia Mossbacher in ‘The White Lotus.’

Sweeney compares the two roles, saying “I don’t think as many people took me seriously in ‘euphoria’ because I took my shirt off.” In ‘The White Lotus’, Sweeney keeps her clothes on and people call her “amazing”.

This is exactly the kind of rebellious, young woman candor that Miuccia Prada loves.

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'Valley of the Dolls' Is No Accident in Sydney Sweeney's Savage X Fenty Campaign

'Valley of the Dolls' Is No Accident in Sydney Sweeney's Savage X Fenty Campaign

The boys club led by Gore Vidal, and Truman Capote totally panned ‘Valley of the Dolls’, turning up the heat on author Jacqueline Susann, saying she looked like a “truck driver in drag” on The Tonight Show. Other critics said Susann must have written her best seller on a “cash register.”

Vice generously provides a key link to a 2000 Vanity Fair article ‘Once Was Never Enough’ about Susann’s life pre and post dolls. She died an early death from breast cancer , saying “Yeah, I think I’ll be remembered . . . as the voice of the 60s . . . Andy Warhol, the Beatles and me.”

Rihanna and Susann

Besides the obvious connection that the drug scene is at play in ‘Euphoria’, with Sydney Sweeney’s character Cassie having lived in Susann’s head, consider also that Rihanna is channeling Susann here. The author’s response to critics of her tacky, talentless self was “Too many male writers are writing for the critics,” she declared. “I write for the public.”

Susann’s feminist success was a precursor to Rihanna’s own self-created success in business, not only the music industry. Riri brings the same “I create for the people” attitude to everything she does. Last week, Rihanna made her debut on ‘The Sunday Times Rich list. Her third place spot on the richest musicians list had her overtaking legends Elton John and Mick Jagger.