Sydney Sweeney's Jimmy Choo 'Road to Joy' Campaign by Oliver Hadlee Pearch

Sydney Sweeney's Jimmy Choo 'Road to Joy' Campaign by Oliver Hadlee Pearch

Actor Sydney Sweeney is behind the wheel of Jimmy Choo’s [IG] Summer 2024 campaign, ‘Road to Joy.’

In my life, AOC has never asked “Who did it better?” But after reading ‘Dazed’ describe Sweeney preparing for her Jimmy Choo roadtrip as packing up her stuff starting with a “few pairs of cunty stillettos”, I couldn’t help laughing and then reflecting on one of the sexiest roadtrip campaigns that I remember.

Jimmy Choo creative director Sandra Choi had to see the ‘Euphoria’ star in her scorching ‘old convertible breakdown in the Palm Springs desert’ June 2022 campaign for Tory Burch Miller sandals.

Clearly Choi decided that she could do it better, being a visionary for Jimmy Choo. This is a great decision, if you’re bringing plenty of prove-it ammo to the gunfight.

It’s close, as to which Sweeney campaign wins — because they are sisters.

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Tapestry to Acquire Capri Holdings in $8.5 Billion Deal in Consolidating Luxury Sector

Tapestry to Acquire Capri Holdings in $8.5 Billion Deal in Consolidating Luxury Sector

An American fashion mega deal was announced today, August 10, in which Tapestry, the parent company of Coach, Kate Spade and Stuart Weitzman, will acquire Capri Holdings, home to Michael Kors, Jimmy Choo and Versace.

The purchase price is $8.5 billion and is not subject to any financial conditions. Tapestry has secured $8 billion from the Bank of America and Morgan Stanley to finance the deal, which will not close until 2024.

Capri, which has a market cap of just over $4 billion, reported revenues of $5.62 billion in fiscal 2023, down 0.7 per cent on the previous year’s record $5.65 billion. This performance is very subpar in the high-end luxury market, which has had a strong rebound in a post-COVID luxury retail landscape.

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Jimmy Choo Hot Summer Goddess Style by Gisele Bundchen Shot by Carlijn Jacobs

Jimmy Choo Hot Summer Goddess Style by Gisele Bundchen Shot by Carlijn Jacobs

Jimmy Choo unveiled Gisele Bundchen as the star of its latest campaign ‘Who Is Ready for Summer’, shot by Carlijn Jacobs in Miami.

Imruh Asha styles the Brazilian runway legend, who was her own date to the Met Gala Monday thankyou. Gisele wears Jimmy Choo favs like the gold Agave gladiator sandal, pearl-embellished Fayence, Cecelia cork sandals and handwoven Bon Bon Bucket bag.

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Barbara Palvin in Jimmy Choo Snow Capsule 2022 Collection Lensed by Dan Beleiu

Barbara Palvin in Jimmy Choo Snow Capsule 2022 Collection Lensed by Dan Beleiu

Glaciers may be melting and fuel shortages growing in Europe over the war in Ukraine — and oh, yes, let’s not forget water shortages in many American ski resorts areas affecting the making of artificial snow.

Undaunted, Jimmy Choo puts on Icarus wings, determined to fly against the trends into financial success with a glamorous ski capsule collection for non-performance-oriented snow bunnies.

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Barbara Palvin and Precious Lee in Jimmy Choo Goddess Country Summer 2022 Campaign

Barbara Palvin and Precious Lee in Jimmy Choo Goddess Country Summer 2022 Campaign

Fresh on the thrill of Gisele Bundchen’s Amazonian woman self gracing five — count them FIVE — blazingly sexy covers of V Magazine 136, Jimmy Choo rolls into our disbelieving eyes one day later with Barbara Palvin and Precious Lee saying “Yes, we are sexy, fully-formed Jimmy Choo Summer 2022 goddesses posing poolside in our totally gorgeous, absolutely-loved bodies. Deal with it.”

Madison Headrick and Geron McKinley complete the quartet styled by Alice Lombardini with creative direction by Sandra Choi.

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Hailey Bieber Fronts Jimmy Choo 'Time to Dare' Fall 2021 Campaign

Hailey Bieber Fronts Jimmy Choo 'Time to Dare' Fall 2021 Campaign AOC Fashion

Hailey Bieber brings sensual glam, allure and confidence to Jimmy Choo’s latest campaign, ‘Time To Dare’. Captured by Pierre-Ange Carlotti in Los Angeles, Bieber is pictured against dramatic panoramas in the luxury brand's most captivating pieces. Ben Kelway provides art direction on the shoot with styling by Ilona Hamer.

“Hailey is the embodiment of the Jimmy Choo spirit today—glamourous, sexy, alluring, daring, and confident," Jimmy Choo Creative Director, Sandra Choi said. "She perfectly encapsulates the DNA that is the core of our brand.”

I love her energy, style and her innate confidence that comes through in each of the images,” Choi added.

Jimmy Choo Launches Sustainable Swimwear Summer 2021 Beach Fun Campaign

Jimmy Choo Beach Swim Campaign Summer 2021 (3).jpg

Jimmy Choo Launches Sustainable Swimwear Summer 2021 Beach Fun Campaign

Jimmy Choo [IG] launches its first beach-beauty swimsuits campaign for summer 2021. The JC monogram printed fabric is crafted from 100%sustainable and recycled nylon in a rainbow print of yellow, green, and pink hues. The collection comes with plenty of accessories including flip flops, espadrilles, sunglasses, tote bags, beach towel and more sun fun style for women and men.