Miu Miu's Spring 2022 Mini Drove 400% More Search, As Sydney Sweeney Jumps Onboard AOC Fashion

‘Euphoria’ star Sydney Sweeney fronts the new Miu Miu ‘Wander’ handbag campaign, shot by Tyrone Lebon. Sweeney is deeply embedded in pop culture consciousness, playing the villain Cassie in season two of ‘Euphoria’ and starring as the easily antagonized Olivia Mossbacher in ‘The White Lotus.’

Sweeney compares the two roles, saying “I don’t think as many people took me seriously in ‘euphoria’ because I took my shirt off.” In ‘The White Lotus’, Sweeney keeps her clothes on and people call her “amazing”.

This is exactly the kind of rebellious, young woman candor that Miuccia Prada loves.

Miu Miu says, 'The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energised by youthful rule-breaking - the hallmark of the Miu Miu girl, here embodied anew.'