Max Mara Spring 2023 Collection with Adut, Annemary, Dara by Ethan James Green

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Max Mara Spring 2023 Collection with Adut, Annemary, Dara by Ethan James Green

Max Mara’s Spring-Summer 2023 campaign has sophisticated swagger. Models trio Adut Akech, Annemary Aderibigbe and Dara Allen step it up to remind us that they are far more than muses or mannequins. Fashion editor Tonne Goodman styles the shoot — a collection of sophisticated essentials with discreet details that she herself would wear — in images photographed by Ethan James Green.

Looking at the images immediately took me back to December 2018, when former Speaker of the House Nancy Pelosi exited a tough meeting with then president Donald Trump.

The shot of Pelosi and Senate Majority Leader Chuck Schumer leaving a hard-as-nails meeting with Trump went viral, generating such digital heat that Max Mara creative director Ian Griffiths responded that the coat would be reissued.

AOC has always liked Ian Griffiths because he’s a male designer willing to explore his own contradictions. He does just that in speaking about the 2023 campaign inspired by the French Riviera. Griffiths has not been caught up in trying to make women ‘its’ or ‘theys’, degendering us in such a way that the very concept of women’s rights is no longer necessary. We’re all humans, no need to discuss the failure of mostly — but not exclusively — men to acknowledge women’s inequality.

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Max Mara Fall/Winter 2022 Campaign by Ethan James Green Promotes Cozy Sophistication

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Max Mara Fall/Winter 2022 Campaign by Ethan James Green Promotes Cozy Sophistication

Models Jessica Stam, Maty Fall, Rianne van Rompaey and Sherry Shi are center stage in Max Mara’s Fall Winter 2022 campaign. Photographer Ethan James Green [IG] is in the studio, capturing the quartet wearing teddy bear coats, graphic knits and wide-leg pants designed by Ian Griffiths.

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Max Mara Spring 2022 Campaign by Steven Meisel with Anok, Loli, Vittoria and Yilan

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Max Mara Spring 2022 Campaign by Steven Meisel with Anok, Loli, Vittoria and Yilan

Max Maria presents its spring-summer 2022 ad campaign, lensed by Steven Meisel. Models include Anok Yai, Loli Bahia, Vittoria Ceretti and Yilan Hua, styled by Carine Roitfeld [IG]. / Hair by Duffy; makeup by Pat McGrath; creative direction by Edouard Risselet

Author, Françoise Sagan’s work, serves as an inspiration in the creation of this collection. Her novel ‘Bonjour Tristesse’ was published in 1954 when Sagan was only 18 years old.

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Alek Wek Shares Her Design Artistry in Fall 2021 Weekend Max Mara Collab

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Alek Wek Shares Her Design Artistry in Fall 2021 Weekend Max Mara Collab

In Fall 2021 Alek Wek collaborates with Weekend Max Mara on a Signature capsule collection. Mixing “African culture with a London calling vibe and a touch of Boho,” the United Nations’ Good Will Ambassador combined references from her origins in South Sudan with the shared needs for versatility among today’s women on the move.

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Steven Meisel Captures Max Mara Fall Winter 2021 70th Anniversary Campaign

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Steven Meisel Captures Max Mara Fall Winter 2021 70th Anniversary Campaign

Models Amar Akway, Chloe Oh, Jits Bootsma, Malgosia Bela, Mona Tougaard and Sofia Steinberg lead the parade of celebrations around Italian luxury brand Max Mara’s 70th Anniversary campaign. Photographer Steven Meisel captures the Fall Winter 2021 campaign celebrating today’s Max Mara woman in the eyes of creative director Ian Griffiths: unique, intelligent, self-assured, accomplished, witty and wise. Campaign stylist Carine Roitfeld would most certainly concur./ Hair by Olivier Schawalder; makeup by Pat McGrath

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Anna Ewers by Brigitte Niedermair for Max Mara FW 2020.21 Campaign

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Anna Ewers by Brigitte Niedermair for Max Mara FW 2020 (3).jpg

Anna Ewers by Brigitte Niedermair for Max Mara FW 2020.21 Campaign

Top model Anna Ewers fronts Max Mara’s Fall Winter 2020.21 campaign, styled by Carine Roitfeld with creative direction by Jim Kaemmerling. Fashion photographer Brigitte Niedermair is in the studio./ Hair by Olivier Schawalder; makeup by Silvia Dell’Orto