Maike Inga and Nyaduloa Gabriel Couture by Brigitte Niedermair for Numéro 245
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Christian Dior SS2023 Campaign by Brigitte Niedermair Honors Catherine de Medici
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The Christian Dior Spring 2023 Campaign celebrates femininity, power and grace, as explored through the eye and lens of frequent Dior photographer Brigitte Niedermair [IG].
Models include Carla Pereira, Freja Rothmann, Jen Thomson, Sherry Shi, and Stella Lucia.
Preparing for the season, Chiuri discovered a map of Paris in the Dior archives, one that put Avenue Montaigne at its center, even though the street doesn’t represent the actual center of the city.
In short order, the map became a focal print for the spring 2023 collection — a maverick toile de Jouy print that is a sophisticated addition to Dior’s already rich use of toile de Jouy.
Old World unique artistry and needlework inspire the Dior spring 2023 collection, and raffia is used to maximum advantage. Beautiful raffia coats are decorated with delicate flowers and birds, also in play on the accessories. The embroidery work is spectacular.
Read MoreOlivia Martin in Miss Dior Fragrance by Brigitte Niedermair | Dior's Flowers Biodiversity Update
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Spanish model Olivia Martin poses in Dior Beauty shots for the house’s core Miss Dior Fragrance. Lilly Marthe Ebener styles Martin in images by key Dior photographer Brigitte Niedermair.
Dior writes: “At Dior, we are dedicated to preserve biodiversity. For our Maison, this mission particularly resonates through our never-ending love of flowers. They are not only the beating heart of our creative vision, they are also the origin, present and future of beauty. In the context of COP 15, we are reminded ambitious actions are essential to preserve flowers from extinction.”
By 2030, 100% of Dior gardens and partner gardens will be operated in organic or regenerative agriculture. Additionally, Dior Beauty is committed to reducing their carbon emissions by 46% by 2030 in line with the Paris Agreement to limit global warming to +1.5°C.
Read MoreDior Fall 2022 Campaign by Brigitte Niedermair Hugs Mariella Bettineschi's Male Gaze Reversal
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In the Fall 2022 campaign, Chiuri is inspired by the objectified female subjects of ‘Old Masters’, as transformed by living Italian feminist artist Mariella Bettineschi. In the fashion show, the models clearly referenced the women in Renaissance paintings, but reborn as women and girls with their own agency and ability to understand the ways of the world at work around them.
Read MoreDior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism
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Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism AOC Fashion
Dior releases its Spring 2022 campaign, with its show-stopping, jewel-like colors and sporty vibe. Marc Bohan’s 1961 ‘Slim Look’ wasn’t the only important heritage reference mined for Maria Grazia Chiuri’s spring 2022 show. Bohan’s Dior Sport line was also center stage.
The Dior design vision represents a 180-degree turn in the road from Dior’s Olympics Grecian goddess resort show. As opposed to enduring the pandemic, Chiuri chose to fight back with bold colored, contagious optimism and the ‘60s global spirit of female liberation.
Seeing the unity of dress among young women from America to Britain, Sudan and Afghanistan — YES, Sudan and Afghanistan — reminds us of the perilous, patriarchal attempts worldwide to deny women their own self-determination. The images from that time period are almost impossible to believe, and they certainly created a horrific backlash against women’s fashion integration into global public spaces, previously occupied by men.
Italian artist Anna Paparatti and the legendary Roman nightclub the Piper Club inspired Chiuri’s design direction, one that pays homage to 1960s pop style with a crayola-colors explosion of boundary-crashing, purposeful ‘60s design.
The Spring 2022 campaign is lensed by Brigitte Niedermair [IG] and is timed with the opening of Dior’s new boutique at Bergdorf Goodman New York. References to the new Dior Bergdorf shop — see end of post — are lensed by Francis Dzikowski [IG] courtesy of Bergdorf Goodman.
Music for the events is set to the beat of Daft Punk’s ‘Around the World’, with video by Fabien Baron and choreography by Matilda Fleberg.
The Campaign
Models include Maryel Uchida, Naomi Ekindi, Sculy Mejia and Steinberg. Performers Angela Arcueno, Ahtayaw Ea, Soleila Chaou, Nicolas Huchard, Shirwann Jeammes, Laureen Parruitte and Julia Spiesser also appear in the Dior Sporty runway and campaign images.
Clementine Balcaen Poses in 'A Surreal Season' by Brigitte Niedermair for HTSI Magazine
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Clementine Balcaen Poses in 'A Surreal Season' by Brigitte Niedermair for HTSI Magazine AOC Fashion
Belgian model Clementine Balcaen is styled by Isabelle Kountoure in ‘A Surreal Season’, lensed by Brigitte Niedermair for The Financial Times HTSI Magazine November 13, 2021. The fashion story is described by HTSI editor Jo Ellison as “Christmas as imagined by Lewis Carroll or Salvador Dalí”. / Makeup by Stephane Marais; hair by Peter Gray
Brigitte Niedermair Captures Akron Changkou in Architectural Shapes for V Magazine
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Brigitte Niedermair Captures Akron Changkou in Architectural Shapes for V Magazine AOC Fashion
Model Akon Changkou appears in ‘Monumental: The Season’s Sharpest Silhouettes’, shot at Paris’ Double Hélice in Noisy-le-Grand by Brigitte Niedermair [IG]. Gro Curtis styles Changkou in Alexander McQueen, Dior, Givenchy, Prada, Rick Owens and more for V Magazine.
In the words of V Magazine: “Lush enveloping fur coats, coffin-cut trenches, and vaporous swollen dresses, white as powdered sugar, are breathtaking against the grey frigid architecture. “My Inspiration was the merging of the [human] body with architecture. When looking into a pond there was a [striking] reflection of the architecture and this was where I found my [visual inspiration] for the story,” says Neidermair. “I wanted to demonstrate the hidden elegance of these structures.”
The backdrop of Neidermair’s images is a multi-story ‘double helix’ parking lot designed by Ludovic Maillard. TIME OUT shares images of “strangely beautiful brutalist buildings in Paris”.
Brigitte Niedermair Flashes Acid Pop Arty Dior Fall 2021 Campaign
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Brigitte Niedermair Flashes Acid Pop Arty Dior Fall 2021 Campaign
Creative Director Maria Grazia Chiuri changes course for her Dior Fall 2021 campaign, turning her gaze from photographer Elina Kechicheva’s Carvaggio-inspired Spring 2021 campaign to vibrant, pop art colors images in tart yellow, lime green and pink for fall.
Photographer Brigitte Niedermair [IG] returns to Dior, creating vivid Fall 2021 images that convey vitality and optimism. Artist Maripol, [IG] described as “the gatekeeper of ‘80s club culture”, also worked on the campaign, Polaroid in one hand.
Anna Ewers by Brigitte Niedermair for Max Mara FW 2020.21 Campaign
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Anna Ewers by Brigitte Niedermair for Max Mara FW 2020.21 Campaign
Top model Anna Ewers fronts Max Mara’s Fall Winter 2020.21 campaign, styled by Carine Roitfeld with creative direction by Jim Kaemmerling. Fashion photographer Brigitte Niedermair is in the studio./ Hair by Olivier Schawalder; makeup by Silvia Dell’Orto
