Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada’s new advertising campaign for the 2024 Chinese New Year celebrates the Year of the Dragon. Photographer Leslie Zhang [IG] captures the images at the Prada-restored Rong Zhai cultural center in Shanghai.

The 2024 Lunar New Year campaign stars supermodel and actor Du Juan and Zhao Lei, the face of Yang Fudong’s film ‘First Spring’, currently on show at the Pradasphere II exhibition in Shanghai.

Power of the Dragon

According to ancient Chinese mythology the dragon is closely linked to the creation and origin of the Chinese nation.

One prominent myth tells the story of the Dragon Kings, who were powerful and influential deities in Chinese mythology. According to this myth, the Dragon Kings were responsible for controlling the waters, including rivers, seas, and rainfall, and were revered as protectors of the land.

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Du Juan Covers ELLE China July 2023, Birthing Poetic Beauty Lensed by Charles Guo

Du Juan Covers ELLE China July 2023, Birthing Poetic Beauty Lensed by Charles Guo

Du Juan, the Chinese actor, model and brand ambassador is now a prominent figure in the entertainment industry, becoming a symbol of China's growing influence in the global film landscape.

Du Juan covers the July 2023 issue of ELLE China, in ‘The Birth of Beauty’, lensed by Charles Guo Puyuan [IG] with styling by Cloe Dong.

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Liu Song Captures Du Juan's 'Steely Resolve' in Vogue China February 2022 Cover Story

Du Juan Brings 'Steely Resolve' to 17th Vogue China February 2022 Cover by Liu Song AOC Fashion

Shanghai born and raised, Chinese super star actor and model Du Juan graces the February 2022 cover of Vogue China. Du Juan gives a subtle nod to the Beijing 2022 Olympics Winter games launching Friday, February 4. The games will be held across three times zones in Beijing, Yanqing and Zhangjiakou.

This cover is Du Juan’s 17th for Vogue China, where she again evokes “her signature elegant exterior with an underlying steely resolve.”

IMG calls Du Juan the most prominent face of Vogue China, including the inaugural issue where she appeared with Gemma Ward, and at least one editorial in each issue since its launch in September 2005.

In 2005, Du Juan became the first Asian model to grace the cover of French Vogue. AOC believes that she remains the only East Asian model to cover Vogue Paris in almost 20 years.

Audrey Hu styled the February 2022 Vogue China cover shoot in images by Liu Song [IG] ./ Hair by Bonfan Zhang; makeup by Xin Miao

In proudly revealing their February 2022 cover star, Vogue China IG continues

Indeed, her long-time friend and champion, the late and legendary fashion designer Alber Elbaz, said of enigmatic powerhouse, “She has a timeless beauty with this calm disposition, this grace and lightness. She looks very soft, but her heart is very strong. This mysterious contrast makes her fascinating to people.”

Du Juan’s stellar career in front of the camera is just as much a shining example of perseverance and pushing oneself outside of one’s comfort zone, as it is about staying true to oneself and going with the flow. “Everything I’ve done, I complete the task or project and move on – move forward,” she told the VOGUE team on set of our February cover shoot. “I have nothing to prove. All I can be is the best version of myself.”

Words we can all live by.