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Olivia Martin in Miss Dior Fragrance by Brigitte Niedermair | Dior's Flowers Biodiversity Update
/ Anne Enke
Spanish model Olivia Martin poses in Dior Beauty shots for the house’s core Miss Dior Fragrance. Lilly Marthe Ebener styles Martin in images by key Dior photographer Brigitte Niedermair.
Dior writes: “At Dior, we are dedicated to preserve biodiversity. For our Maison, this mission particularly resonates through our never-ending love of flowers. They are not only the beating heart of our creative vision, they are also the origin, present and future of beauty. In the context of COP 15, we are reminded ambitious actions are essential to preserve flowers from extinction.”
By 2030, 100% of Dior gardens and partner gardens will be operated in organic or regenerative agriculture. Additionally, Dior Beauty is committed to reducing their carbon emissions by 46% by 2030 in line with the Paris Agreement to limit global warming to +1.5°C.
Read MoreScientists More Often Study Showy Plants, But Ugly Flowers Are Vital to Ecosystem
/ Anne Enke
New research in Nature Plants found there’s a clear bias among scientists toward visually striking plants. This means they’re more likely chosen for scientific study and conservation efforts, regardless of their ecological or evolutionary significance.
White, red and pink flowers were more likely to feature in research literature than those with dull, or green and brown flowers. Blue plants — rare in nature — received the most research attention.
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