Prada 2020 Resort Ads, 'Seditious Simplicity' Flower Power
Global powerhouse brand Prada taps New York-based photographer Drew Vickers and Japanese photographer Keizo Kitajima for their Resort 2020 advertising campaign ‘Seditious Simplicity’. Olivier Rizzo styles the mega wattage list of campaign stars, with casting direction from Ashley Brokaw. They include Ashley Radjarame, Freek Iven, Freja Beha Erichsen, Lexi Boling, Kyla Ramsey, Sara Blomqvist, Stella Jones, Xiao Wen Ju and Yang Hao,
Like the H&M Holiday Campaign earlier this week, the Prada Resort 2020 Campaign is truly a global family message. The campaign, shot in London, Milan, Moscow, New York, Paris, Shanghai, and Tokyo, is anti-tech in a high tech world lacking in human connections. Prada puts one simple gesture front and center — the simple act of giving flowers.
The very act of carrying a flower bouquet does become seditious, with some choosing a flower bouquet with our their image and others choosing to go global, hugging an image of another human, unknown to them. In the case of Adut Akech and Kaia Gerber — neither model in the campaign — the two fast friends would surely choose each other images to carry.
