Edie Campbell Shoots Zara 'Keep It Uptown Campaign', While Accepting Fast Fashion Complicity

Edie Campbell Shoots Zara 'Keep It Uptown Campaign', While Accepting Fast Fashion Complicity

Manly or not? Top model Edie Campbell suits up in Zara’s latest fall 2019 trend campaign, heading to Manhattan’s Upper East Side in faux fur jackets, bourgeois plaid skirts, printed dresses and pussy-cat bow blouses — with lace collars, no less. Miss Manners is on the move.

AOC has spent time recently reflecting on the hypocrisy of writing about the critical need for sustainability in fashion — while simultaneously promoting it through blog posts. I’ve concluded that silence — or stopping the posting of fast fashion — it not the answer. But we will use each fast fashion post to search for and report on any sustainability-related updates by the brand — in this case Zara.

We will also use the same post to share any new industry info or essays around fast fashion. This compromise allows us to give readers what they see in terms of fashion trends and photography, while using the post to remind us that all of us fashionistas, and the insatiable lust for something new — are part of a very serious problem for our planet. Together, we must also be part of the solution.

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Edie concludes her essay — after citing glimmers of hope around sustainability in the fashion industry — with choice words, and not ones that will always get her more work.

“I would be proud to work with brands that shoot on a Norfolk beach, rather than flying a European crew to Mexico. I would love there to be more transparency on clothing labels. I would love the fashion industry to produce less and invest in more sustainable manufacturing methods and materials. Mostly, I would love people to buy less. Even if that would put me out of a job.”

Amber Valletta Fronts Zara's 'Chasing the Light' Spring 2019 Nature Woman Campaign

Amber Valletta Fronts Zara's 'Chasing the Light' Spring 2019 Nature Woman Campaign

Supermodel Amber Valletta is one of fashion’s loudest and consistently-articulate voices on sustainable fashion. AOC has taken the time to research any sustainable credentials behind Zara’s newest ‘Chasing the Light’ collection, and don’t that these beautiful all-white summer styles are part of Zara’s sustainable ‘Join Life’ project, currently estimated to be only 1.5-3% of sales. We wish ‘Chasing the Light’ had green credentials but can’t find any.

With Amber Valletta appearing as the nature-woman model, it’s easy to think the collection is sustainable, especially coming on the heels of last week’s release of H&M’s exciting Conscious Exclusive Collection. H&M actually used orange peels from the end of the juice production cycle for their Orange Fiber. If Valletta was also eating pineapple, I’d call foul. Piñatex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested) is a key new fake leather product used in H&M’s 2019 Conscious Exclusive collection.

Freja Beha Erichsen Gets Super Warm and Cozy In Zara 'Cozy Feeling' Fall 2018 Collection

Danish beauty Freja Beha Erichsen releases Zara’s new lookbook called ‘Cozy Feeling’, a cool weather mix of cable knitted sweaters, long coats and skirts, accented with plaids.

Kirsty Hume Launches Zara Home's 'Timeless Essentials' Loungewear, Lensed By Ben Weller

90's top model Kirsty Hume launches Zara Home's 'Timeless Essentials' loungewear collection. The neutral palette of relaxed, elegant sweaters and sweater dreses, slip dresses, lounge pants and jackets is lensed by Ben Weller. 

Steven Meisel Flashes Karolin, Lexi, Fei Fei, Meghan + For Zara Fall.Winter 2018.2019 Campaign

Models Karolin Wolter, Lexi Boling, Fei Fei Sun, Meghan Collison, Kris Grikaite, Blesnya Minher and Julia Nobis front Zara's Fall/Winter 2018.2019 ad campaign. Steven Meisel captures the old world images with styling by Karl Templer./ Hair by Guido Palau; makeup by Pat McGrath

Steven Meisel Flashes Zara's Spring/Summer 2018 Global Community Collection

Steven Meisel Flashes Zara's Spring/Summer 2018 Global Community Collection

Zara just revealed its Spring Summer 2018 campaign with print rich, bohemian images lensed by Steven Meisel featuring a model cast including Rianne Van Rompaey, Vittoria Ceretti, Cara Taylor, Fran Summers, Adut Akech, Ansley Gulielmi, Aube Jolicoeur, Kiko Arai, Léa Julian and Remington Williams. Karl Templer styles the shoot with Fabien Baron's art direction.