Irina Shayk In Furla's SS 2020 Campaign Modern Power Punch by Giampaolo Sgura

Irina Shayk In Furla's SS 2020 Campaign Modern Power Punch by Giampaolo Sgura AOC Fashion

Irina Shayk poses in key items from Furla’s Spring/Summer 2020 Campaign. George Cortina styles the fashion shoot in modern black, white w/passion color pops pieces lensed by Giampaolo Sgura.

Cass Bird Flashes Liya Kebede In 'Making Waves' For Porter Magazine #33 Summer Escape

Cass Bird Flashes Liya Kebede In 'Making Waves' For Porter Magazine #33 Summer Escape

Supermodel Liya Kebede covers Porter Magazine #33 Summer Escape 2019. George Cortina styles Liya in a mix of sustainable and not sustainable swim and resort pieces from All Sisters, Cover, Fisch, Ganni, Hunza G, Mara Hoffman and bold jewelry. Photographer Cass Bird is behind the lens for ‘Making Waves’. / Hair by Ward; makeup by Frank B

Hiandra Martinez Stars In 'The Tide Is High' Lensed By Dario Catellani For WSJ Magazine June/July 2019

Hiandra Martinez Stars In 'The Tide Is High' Lensed By Dario Catellani For WSJ Magazine June/July 2019

Hiandra Martinez is styled by George Cortina in ‘The Tide Is High’, extravagant black widow looks befitting a sea siren. Photographer Dario Catellani captures Hiandra for WSJ Magazine June/July 2019./ Hair by Bob Recine; makeup by Dick Page

Doutzen Kroes Seduces In Daniel Jackson Images For Vogue Poland June 2019

Doutzen Kroes Seduces In Daniel Jackson Images For Vogue Poland June 2019

Supermodel Doutzen Kroes is styled by George Cortina in old Hollywood sensual elegance from Saint Laurent, Tom Ford, Maison Margiela and more. Daniel Jackson captures Doutzen for Vogue Poland’s June’s 2019 cover story.

Calvin Cottar's 1920s Kenya Conservation Camp With Anna Ewers + Edie Campbell By Mikael Jansson

Calvin Cottar's 1920s Kenya Conservation Camp With Anna Ewers + Edie Campbell By Mikael Jansson

Top models Anna Ewers + Edie Campbell are styled by George Cortina in ‘Great Explorations in Kenya’, lensed by Mikael Jansson for WSJ Magazine June 2016.

The shoot took place at Cottar’s 1920s Camp in Kenya, a private conservancy with an innovative approach to protecting the area’s natural biodiversity, wrote Tom Downey for WSJ Magazine. Located in a corner of Kenya, just southeast of the Maasai Mara National Reserve, the camp has a comparatively unique history.

Gisele Bündchen Stars In 'Born This Way' By Mario Sorrenti For Porter Magazine #31 Spring 2019

Gisele Bündchen Stars In 'Born This Way' By Mario Sorrenti For Porter Magazine #31 Spring 2019

Porter Magazine #31 celebrates “five years of Incerdible WOMEN’ with supermodel, activist, supermom and Tom Brady’s wife Gisele Bündchen on their cover. George Cortina styles the Super Bowl loving Brazilian — who makes her husband invite healing and protection stones into his life, with a special necklace and drops she prepares. Mario Sorrenti captures Gisele in ‘Born This Way’. / Hair by Akki Shirakawa; makeup by Kanako Takase

Edita Vilkeviciute Is Road-Trip Ready, Lensed By Lachlan Bailey For St. John Resort 2019 Campaign

Top model Edita Vilkeviciute fronts St. John Resort 2019, styled by George Cortina in sophisticated travel essentials. Photographer Lachlan Bailey captures Edita in her road-tripready, casual elegance St. John looks./ Hair by Teddy Charles; makeup by Fara Homidi

Cass Bird Captures Adut Akech In 'Best of Spring' For WSJ Magazine February 2019

Cass Bird Captures Adut Akech In 'Best of Spring' For WSJ Magazine February 2019

Beloved, star model Adut Akech is on a roll so intense, we had all better get out of her way. George Cortina styles Adut in ‘Best of Spring’, shot in Brooklyn by Cass Bird for WSJ Magazine February 2019./ Makeup by Frank B; hair by Tamara McNaughton

Gwyneth Paltrow Did Not Invent Yoga's Huge Popularity In The US | Yoga Journal Shares The Facts

Gwyneth Paltrow Did Not Invent Yoga's Huge Popularity In The US | Yoga Journal Shares The Facts

American Oscar-winning actor, businesswoman, lifestyle guru and GOOP founder Gwyneth Paltrow covers the December 2018 issue of WSJ Magazine. George Cortina styles Paltrow in ‘Sweet Success’, lensed by Lachlan Bailey.

In an interview with The Wall Street Journal published Tuesday, the self-promoter Goop founder said: “I remember when I started doing yoga and people were like, ‘What is yoga? She’s a witch. She’s a freak.’ ’’

Paltrow chose to ignore her inner voice waving a flag in her brain, continuing with WSJ:

“Forgive me if this comes out wrong,” she said, “but I went to do a yoga class in L.A. recently and the 22-year-old girl behind the counter was like, ‘Have you ever done yoga before?’ And literally I turned to my friend, and I was like, ‘You have this job because I’ve done yoga before.’ ”

Actually the real story of the spread of yoga in the US is also rooted in the immigration debate. According to the Yoga Journal, In 1920, Paramahansa Yogananda addressed a conference of religious liberals in Boston. He was sent by his guru, the ageless Babaji, to "spread the message of kriya yoga to the West." 

In 1924, the United States immigration service imposed a quota on Indian immigration, making it impossible for Easterners to travel to America. Westerners were forced to travel to the East if they sought after yogic teachings.

One of those people was Theos Bernard, who returned from India in 1947 and published Hatha Yoga: The Report of a Personal Experience. His book was a major sourcebook for yoga in the 1950s and it remains popular today.

That same year, Indra Devi opened a yoga studio in Hollywood. Her three popular books had housewives from New Jersey to Texas standing on their heads in their bedrooms. 

She was the first Westerner to study with Sri Krishnamacharya and the first to bring his lineage to the West. 

The person who introduced more Americans to yoga than any other in those days was Richard Hittleman, who in 1950 returned from studies in India to teach yoga in New York. 

He not only sold millions of copies of his books and pioneered yoga on television in 1961, but he influenced how yoga has been taught ever since. 

Although he was a student of the sage Ramana Maharshi and very much a "spiritual" yogi, he presented a nonreligious yoga for the American mainstream, with an emphasis on its physical benefits. He hoped students would then be motivated to learn yoga philosophy and meditation.

Yoga was established on the West Coast in the mid-'50s with Walt and Magana Baptiste's San Francisco studio. 

In 1958, Indian-born Swami Vishnu-devananda, a disciple of Swami Sivananda Saraswati, arrived in San Francisco, sponsored by the artist Peter Max. 

His 1960 book, The Complete Illustrated Book of Yoga, became an essential guidebook for many practitioners. Dubbed by a colleague as "a man with a push," he founded the Sivananda Yoga Vedanta Centers, headquartered in Montreal, one of the largest networks of yoga schools in the world. 

Meditation and yoga exploded across America in the early '60s, when an unassuming-looking yogi "came out of the Himalayas to spiritually regenerate the world." Maharishi Mahesh Yogi's Transcendental Meditation empire now claims 40,000 teachers and more than four million practitioners, with 1,200 centers in 108 countries.

The Yoga Journal article by Holly Hammond goes on in tracing the development of yoga — actually jump-started by the sixties counter culture in America. Yoga Journal was first published in 1975.

Perhaps in a slight to Gwyneth Paltrow, her role as the chief birth mother of yoga in America is not mentioned. Or perhaps Gwyneth Paltrow, like Donald Trump, drowns in her own narcissism.

Sasha Pivovarova Is Lensed By Dario Catellani In 'Overhead' For Vogue Italia November 2018

Top model Sasha Pivovarova makes black magic, styled by George Cortina in sheer, fluid femininity in ‘Overhead’. Photographer Dario Catellani is behind the lens for Vogue Italia November 2018./ Hair by Shay Ashual; makeup by Dick Page

WSJ Magazine's 10th Anniversary Issue Shares Closeups Of Its 10 Top Models By Inez & Vinoodh

WSJ Magazine's 10th Anniversary Issue Shares Closeups Of Its 10 Top Models By Inez & Vinoodh

WSJ Magazine continues its 10 years anniversary with its focus on 10 top models. In alphabetical order, two images each, are Adwoa Aboah, Andrea Diaconu, Anna Ewers, Carolyn Murphy, Doutzen Kroes, Freja Beha Erichsen, Imaan Hammam, Karlie Kloss, Rianne Van Rompaey, Tao Okamoto styled by George Cortina in images byInez & Vinoodh. / Hair by Ward Stegerhoek; makeup by Dick Page

Shanelle Nyasiase Soars High In 'Desert Rose' By Dario Catellani For WSJ Magazine May 2018

Ethiopia-born, South Sudan and Kenya-raised, Nairobi-based model Shanelle Nyasiase is spending more time on airplanes and less time in Kenya, as she lands another spectacular series of images, following her Alexander McQueen ad campaign. 

Nyasiase stars in WSJ Magazine's May 2018 couture story 'Desert Rose'. George Cortina styles the 21-year-old for vibrant, goddess images by Dario Catellani./ Hair by Marki; makeup by Dick Page

Charlize Theron Lives Large, Lensed By Mario Sorrenti For ELLE US May 2018

Charlize Theron Lives Large, Lensed By Mario Sorrenti For ELLE US May 2018

Actor, activist and philanthropist Charlize Theron is living life on her terms in her ELLE US May 2018 cover story. Photographer Mario Sorrenti flashes Charlize in sea beauty looks styled by George Cortina. / Hair by Enzo Angileri; makeup by Kate Lee

Photographer Mikael Jansson Declares That 'Gisele Bündchen Is a Force of Nature' For WSJ Magazine April 2018

Supermodel Gisele Bündchen is styled by George Cortina in hippie woman, love goddess looks lensed by Mikael Jansson for WSJ Magazine April 2018./ Hair by Shay Ashual; makeup by Diane Kendal

Jason Gay conducts the interview for 'Gisele Bündchen Is a Force of Nature'. The earth goddess who greets each day before anyone else with a mixture of yoga and meditation wants to set the record straight:

Look: I know I’m being silly. I know eating a few doughnut holes isn’t exactly walking on the moon. But I am relaying this tidbit because it runs counter to the cartoonish, hypercontrolled image that’s out there about Bündchen and Brady. You know what I’m talking about. That Gisele’s a little too perfect. That Tom’s a little too perfect. That neither one of them has had a carb since the turn of the century. That they’re not like, you know, the rest of us.

Eva Herzigova Simmers In Sensual Luxury By Chris Colls In Vogue Poland #2 April 2018

Supermodel Eva Herzigova is styled by George Cortina in sensual luxury looks for 'Eva Was The First'. Photographer Chris Colls is behind the lens for Vogue Poland #2 April 2018./ Hair by Oribe Canales; makeup by Fulvia Farolfi

The new Vogue Poland is led by Filip Niedenthal, who launched Esquire Poland, as editor-in-chief, as well as being  editor-in-chief of travel magazine Podróże. Polish top model Malgosia Bela is Vogue Poland's editor-at-large and global ambassador and Kasia Kulczyk, chairperson and founder of new media venture Visteria, Conde Nast's partner in Vogue Poland .

"It's clear there is a strong demand for a magazine that inspires and empowers Polish women, as well as promoting Polish talent internationally — not only in fashion, but in the arts, film, culture and other fields," said Kulczyk. "Always keeping in mind the needs and expectations of our ambitious, career-driven readers, we will offer inspiring content with a reach unparalleled by any other Polish medium."

Inez & Vinoodh Flash 'Eternal Style' With Rianne Van Rompaey For WSJ Magazine December/January 2018

Inez & Vinoodh Flash 'Eternal Style' With Rianne Van Rompaey For WSJ Magazine December/January 2018

Models Rianne Van Rompaey and Benj Draper are styled by George Cortina in long, fluid soft tailoring for women and men. Photographers Inez & Vinoodh anchor the duo in Greece for 'Eternal Style' for WSJ Magazine's December/January 2018 issue. 

Edie Campbell Enjoys Sweden's 'Northern Exposure' Lensed By Mikael Jansson For WSJ Magazine October 2017

Edie Campbell Enjoys Sweden's 'Northern Exposure' Lensed By Mikael Jansson For WSJ Magazine October 2017

Top model Edie Campbell fronts 'Northern Exposure', styled by George Cortina. Photographer Mikael Jansson travels to his home country and the " idyllic province of Hälsingland in central Sweden,  boasting fields of wildflowers, placid lakes and forests that stretch to meet the Baltic Sea." The entire team wanders into one of those quaint farmhouses, often dating to the 17th century and revealing an explosion of decorative interiors in which Edie strikes a pose for WSJ Magazine's October 2017 issue./ Hair by Marc Lopez; makeup by Lynsey Alexander

Duckie Thot & Hannah Ferguson Are Bold & Beautiful By Mario Testino For V Magazine #109

Duckie Thot & Hannah Ferguson Are Bold & Beautiful By Mario Testino For V Magazine #109

Models Duckie Thot & Hannah Ferguson sizzle in high-drama black and whites styled by George Cortina. Mario Testino flashes 'The Bold & The Beautiful' for V Magazine #109 Fall 2017./ Hair by Didier Malige; makeup by Yadim