Pepsi has joined the fashionistas who say that a woman can never be too rich or two thin, unveiling their new Skinny Can at New York’s Fall 2011 Mercedes-Benz Fashion Week.

PepsiCo Chief Marketing Officer Jill Beraud announced:

“Our slim, attractive new can is the perfect complement to today’s most stylish looks. “We’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”

For starters, the New York fashion industry is considered the least innovative group in the world, but that’s another subject.

Frankly, I’m so drained taking on the Vatican with their attack of Planned Parenthood this week, and fighting the men of South Dakota who wanted label ‘justifiable homicide’ a man murdering his wife for assisting her daughter in getting a legal abortion in America, that I just can’t take on Pepsi right now.

Lynn Grefe, President and CEO of the National Eating Disorders Association has weighed in on Pepsi’s new can:

“It is painful that a major Fortune 500 company needs to denigrate the majority of women in this country to sell their products. Most women are not skinny, nor should we encourage them to be anything but their own personal healthy size. Pepsi should be ashamed for declaring that skinny is to be celebrated.”

I’ve written countless pieces on the fashion-religious-political patriachy that is ruling women’s lives in America.

On the one hand, we constantly address America’s enormous obesity problem, which I believe is related to everything from too much addicting sugar in regular Pepsi to an American culture that tells women we’re washed up at 28, to the Conservative and Catholic morality police trying to take away our right to birth control while reminding us that good girls hate sex.

Sorry, but I gotta work on Planned Parenthood being defunded.

Truthfully, I wish Jill Beraud — who I know from our Victoria’s Secret days — fought that battle on behalf of American women, but American corporations don’t like public controversy, even if their women customers are losing every right we’ve won in the last 50 years.

Lynn Grefe was quoted in WSJ, she doesn’t care if the can is a donut shape. She’s fixated on the message to women, which was quickly dismissed by Simon Doonan, Creative-Ambassador-at-Large of Barneys:

“Oh, it’s so silly. ‘Skinny’ refers to objects — skinny can, skinny latte — not people.”

I might agree with Doonan if it wasn’t so blatantly clear how the fashion industry has changed the image of the beautiful woman, downsizing her from a model tall 4-6 to a size 0. Do I see intent in that fact? Yes, I do.

A more sensual, curvaceous version Sofia VergaraAnne of Carversville is on fire in terms of readers. We may cross half a million uniques this month — 38% direct — in an amazing response to my arguments and dot connecting issues of morality, fashion, and female empowerment. I have hit a nerve with women, no doubt about it.