SKIMS Dials Up The Heat As 50 and Fabulous '90s Icons Sizzle in SKIMS Swim July

‘90s Playboy models Carmen Electra and Jenny McCarthy are 50 and fabulous, thank you very much, as Kim Kardashian rolls out another fantastic SKIMS campaign.

Electra, 51, and McCarthy, 50, "capture the essence of a sizzling, hot summer," notes SKIMS in a release. "This fun campaign celebrates the impact these women had on pop culture and their timeless appeal, reminding the world that confidence and sexiness cannot be confined." 

"The energy on set was incredible, especially shooting alongside Carmen, who looks amazing!" says McCarthy in a release. "It felt like we were back in the '90s, and years later we're still having fun!"

"Being reunited with Jenny for this SKIMS campaign was such a dream," Electra adds. "Not only does she still look incredible, she also brought the best energy to set and was my biggest cheerleader. I'm so happy we're able to share in this iconic moment together."

AOC loves Kim Kardashian’s fearless attitude when it comes to women owning our own sexuality on our own terms. And these babes have attitude!

Even a red Ferrari was called into action as Electra and McCarthy posed as sexy car washers. I’m sure there will be tsk-tsking over at Victoria’s Secret over these saucy snaps with women old enough to know better, but AOC loves it.

Kim Kardashian is running a women-friendly, sensual brand and her $3.2 billion SKIMS current valuation in a tough market suggests her instincts — and those of her business partner Jens Grede are right-on. Kudos to them.