Ondria Hardin Fronts Sustainable Wool Fashion Lensed By Saskia Wilson For Woolmark S/S 2018 Campaign


Photographer Saskia Wilson captures model Ondria Hardin for 'Into the Wild', Woolmark's Spring 2018 campaign styled by Jolyon Mason./ Hair by Sophie Roberts

The Woolmark Company is a supporter of the new Commonwealth Fashion Exchange, writing: 

"As a company that markets a premium natural fibre, The Woolmark Company is very proud to be supporting this important project," said The Woolmark Company Managing Director Stuart McCullough. "Australian wool has been cultivated by generations of Australian woolgrowers who care for their sheep and work tirelessly to protect and conserve the extensive pastures on which their flocks graze.

"It is important that The Woolmark Company is active in the sustainability arena to clearly demonstrate the eco-credentials of wool. By supporting this global initiative, The Woolmark Company is highlighting Merino wool as a natural, renewable and biodegradable fibre to a cross-section of the world's most influential designers - and helping secure validity for Merino's eco-argument from respected experts and ambassadors in the field of sustainability.

Note that the fashion industry is considered to be the #2 most aggressive polluter, anti-sustainability business sector in the world, second only to oil.