JULIE, 64, AND ASHLEIGH DEMPSEY, 38

Left: Dermatologist―Adored Grandmother―Killer Abs
Right: Kid's Shoe Brand Founder―Born Connector―Mom in Chief

Anine ling's new ad campaign is just smashing. It features nine women posing in their 'natural environment' with captions about their backgrounds. The campaign, which is Photoshop-free, features women ages 10 to 64, including three generations from one family -- Julie and daighter-in-law Ashleigh Dempsey -- featured above with baby daughter Vincent..

Kendall Jenner and Gigi Hadid are big fans of Anine Bing's delicate lace bralets and sheer intimates, but they don't front this new campaign called #AnineBingStories.

'The campaign is about loving yourself, celebrating yourself, being yourself, and wearing what you want to wear for yourself!' Anine wrote on her blog, where we learn much more about the women featured here. I will pull out more of this info and feature them in our Women's News channel.

'We worked with nine amazing women with individual stories who are entrepreneurs, cancer survivors, philanthropists, mothers, and such inspiring people.'

The real news today is Victoria's Secret and Adriana Lima talking about no longer taking off all her clothes and writing generally about being a prominent woman in the midst of the #MeToo movement. I'll get there. Having been a high-ranking VS executive for 10 years, including its Fashion Director and Head of Product Development, I can say that VS will be further impacted by the current upheaval in women's lives, and I've warned multiple times that the brand's image is feeling increasingly out-of-step and even dated.

Forbes writes that in the most recent quarter, VS same-store sales are down 5% vs. American Eagle's Aerie posting 14 consecutive quarter of positive comps, at 19%. Note that Aerie has a history of no Photoshop campaigns. Shop Anine Bing.