Burberry's ECONYL-Based ReBURBERRY Edit Collection + 'Positive Attributes' Labeling

Burberry's ECONYL-Based ReBURBERRY Edit Collection + 'Positive Attributes' Labeling

The #REBURBERRY collection is now at market, modeled in new imagery by Tara Halliwell and Reece Nelson. 26 styles from the SS2020 collection are all made from the latest innovations in sustainable material science.

The ECONYL® fiber is the core of the #REBURBERRY collection. Additional outerwear pieces in the Edit are made using a new nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.

The introduction of the ‘ReBurberry Edit’ coincides with the global roll out of dedicated sustainability labelling across all key-product categories. The labels will, for the first time, “provide customers with an insight into the industry-leading environmental and social credentials of the Burberry programme,” according to the luxury brand’s press release. .

Vogue Paris called the initiative the “ethical collection of the moment.” You can view the ReBurberry Edit collection online.

Burberry Launches Econyl Sustainable Nylon Collection In Both Heritage + New Icons Designs

Burberry joins Prada’s June 2019 similar announcement of launching collections made with Econyl, the sustainable nylon yarn made from regenerated fishing nets, fabric scraps and industrial plastic.

The highlights of Burberry’s Econyl capsule include its heritage trench and lightweight classic car coat silhouettes, as well as what the brand is calling new icons, the logo-print oversized cape, fleece-lined puffer and reversible bomber jacket.

Burberry states that the introduction of the sustainable fashion collection is part of its plan to tackle what it calls an “environmental waste issue while creating a sustainable and versatile material” and is “just one example of the 50 disruptions Burberry is making throughout its supply chain to create a more circular fashion industry”.

Giulio Bonazzi, chief executive at Aquafil added: “We are delighted to collaborate with Burberry for this capsule collection. We believe innovative fibres like Econyl regenerated nylon are the future and are proud to support brands who use our yarns, transforming waste into incredible designs and raising the profile and possibilities of a more circular fashion system.”

Burberry’s Econyl collection is the latest innovative sustainable introduction, recently the fashion house collaborated with company 37.5 to use volcanic sand and waste coconut shell in thermoregulation technology for its quilted jackets, and it introduced Refibra, a new yarn produced by upcycling cotton leftovers from the Burberry Mill in Yorkshire, to make its dust bags for all jewellery and leather goods.