Hijabi Activist Rawdah Mohamed Named Fashion Editor of Vogue Scandinavia

Rawdah Mohamed at Vogue Scandinavia

Vogue Scandinavia launches in August 2021, led by editor-in-chief Martina Bonnier. Focused on Denmark, Finland, Iceland, Norway and Sweden, sustainability will be a key topic for the magazine. Rawdah Mohamed, featured here for Cartier, will be the Fashion Editor.

Grandeur suits Mohamed, Vogue wrote in 2019. At the time the influencer was a healthcare professional working with autistic children. She also signed with a modeling agency but did not receive a warm welcome in Paris, Vogue continues.

“I really wanted [fashion] to be a place where I could just be myself and everyone would just accept me for who I am,” she says. “I was very sad to realize that, no, this is yet another place where I still have to fight to be me and to be able to free to dress however I like and to look however I like.”

Well known for her street style as a hijab-wearing Muslim woman, Mohamed, who is also of Somali heritage, believes that her appointment will impact her community. “It has a huge impact for Muslims, and I see this as [a] collective achievement to better understand the world of fashion,” she said.

Rawdah Mohamed via her Instagram

“Vogue Scandinavia has taken the diversity issue to the next step, meaning creating [a] work environment where people of different backgrounds are being valued,” said Mohamed, whose April Instagram post with “hands off my hijab” written on her hand started a campaign that trended on Twitter, Instagram and TikTok. “We can participate in conversations, take part in decision-making processes and are able to have an influential voice in fashion.”