Les Gaston Vuitton Fine Jewelry and Accessories for Humans Shot by Thurstan Redding

When AOC first introduced the new Les Gaston Vuitton [IG] fine jewelry collection in early January, we stressed the gender fluid aspect of the collection in the headline.

This new release of images from the campaign — in advance of Valentine’s Day — including faces Awwal Adeoti, Indiana Van’t Slot, Matthieu Simoneau and Saunders, lensed by Thurstan Redding [IG] add an extra exclamation point to the “all humans should wear Les Gaston Vuitton Jewelry” proposition.

In her January 2024 interviews: Francesca Amfitheatrof, Artistic Director for Watches and Jewellery at Louis Vuitton was clear about her mission: “Gaston was the first Vuitton family member to bring a certain playfulness and lightness into the maison,” Amfitheatrof says. “So it’s sort of bringing this sensibility men have today. Men are much more in tune with their emotions.”