Vogue Italia January 2020 Makes Sustainability Statement With No Fashion Shoots

Vogue Italia January 2020 Makes Sustainability Statement With No Fashion Shoots

What’s a fashion magazine without photo shoots, generally produced with an army of the photographer, the stylist, the hairdresser and makeup person. These are all key people — with the model or featured persons, of course — in the production of a fashion shoot.

Vogue Italia editor-in-chief Emanuele Farneti devotes his January 2020 note to readers to describe what it took to produce the September issue with original photographs:

“One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries. Lights switched on for at least ten hours nonstop, partly powered by gasoline-fuelled generators. Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras …”

In what Farneti promotes as a small step forward, the January 2020 issue of Vogue Italia, the editor-if-chief uses no fashion shoots.