Burberry Launches Econyl Sustainable Nylon Collection In Both Heritage + New Icons Designs

Burberry joins Prada’s June 2019 similar announcement of launching collections made with Econyl, the sustainable nylon yarn made from regenerated fishing nets, fabric scraps and industrial plastic.

The highlights of Burberry’s Econyl capsule include its heritage trench and lightweight classic car coat silhouettes, as well as what the brand is calling new icons, the logo-print oversized cape, fleece-lined puffer and reversible bomber jacket.

Burberry states that the introduction of the sustainable fashion collection is part of its plan to tackle what it calls an “environmental waste issue while creating a sustainable and versatile material” and is “just one example of the 50 disruptions Burberry is making throughout its supply chain to create a more circular fashion industry”.

Giulio Bonazzi, chief executive at Aquafil added: “We are delighted to collaborate with Burberry for this capsule collection. We believe innovative fibres like Econyl regenerated nylon are the future and are proud to support brands who use our yarns, transforming waste into incredible designs and raising the profile and possibilities of a more circular fashion system.”

Burberry’s Econyl collection is the latest innovative sustainable introduction, recently the fashion house collaborated with company 37.5 to use volcanic sand and waste coconut shell in thermoregulation technology for its quilted jackets, and it introduced Refibra, a new yarn produced by upcycling cotton leftovers from the Burberry Mill in Yorkshire, to make its dust bags for all jewellery and leather goods.

LVMH Takes Minority Position In Stella MCCartney | Makes Stella Sustainability Adviser To Arnault

Stella McCartney at her fall 2019 women’s show in Paris.CreditStephane Mahe/Reuters

Stella McCartney at her fall 2019 women’s show in Paris.CreditStephane Mahe/Reuters

Stella McCartney is making front page news with the announcement that the designer, who abandoned her relationship with Kerring in 2018, has now joined forces with LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group.

McCartney will remain in her role as her brand’s creative director and also as majority stockholder in the Stella McCartney business. Her additional responsibilities include becoming a special adviser to Bernard Arnault, LVMH’s chairman, and also to the LVMH board, on the topic of sustainability.

The fashion industry has an enormously negative and earth-harming footprint on the environment, and no one in fashion world is better prepared to fill this role of LVMH adviser on sustainability than Stella McCartney.

The addition of Stella McCartney’s voice and brand to the LVMH creative and leadership stable underscores the company’s commitment to gender equity. Since 2017, LVMH has named Maria Grazia Chiuri to head Dior and Claire Waight Keller to lead Givenchy. Arnaut has taken a minority position in the also sustainability-focused Gabriela Hearst, while creating a blockbuster disruption of the entire luxury industry with the creation of a new fashion house Fenty, created with Rihanna.

In talking about her new partnership, Stella McCartney said that since ending her partnership with LVMH rival Kerring, she had been pursued by many potential partners and investors wanting to help expand her business.

In the end, McCartney made a seemingly wise decision, one that gives her an opportunity to have heavy influence on issues that matter to her a great deal, while tapping into funding and a professional contacts base that will give her enormous flexibility. The importance of Stella’s access to Arnault and the LVMH board of directors can’t be understated.

“The chance to realize and accelerate the full potential of the brand alongside Mr. Arnault and as part of the LVMH family, while still holding the majority ownership in the business, was an opportunity that hugely excited me,” she said.

adidas by Stella McCartney Unveils Fully Sustainable 'Infinite Hoodie' + 'Biofabric Tennis Dress'

Stella McCartney unveils ‘Infinite Hoodie’ and ‘Biofabric Tennis Dress’ prototypes for adidas.

Stella McCartney unveils ‘Infinite Hoodie’ and ‘Biofabric Tennis Dress’ prototypes for adidas.

Stella McCartney and adidas continue their march towards sustainable production with two new concept garments: the ‘Infinite Hoodie’ and the ‘Biofabric Tennis Dress’.

adidas by Stella McCartney ‘Infinite Hoodie’

Promoted as the world’s first fully recyclable hoodie, the ‘Infinite Hoodie’ is a joint project with textile innovation company Evrnu. The performance garment is made using 60 per cent NuCycl fiber, a material made using the recycled threads from old garments, and 40 per cent organic cotton that has been diverted from landfills.

At this moment just 50 Infinite Hoodies have been made, and gifted to adidas VIPs and influencers. Given the extraordinary advancements that adidas is making in the sustainability sector, production may debut sooner than we think.

The ‘Infinite Hoodie’ incorporates the same technology behind the adidas fully-recyclable Loop trainer, introduced in April.

adidas by Stella McCartney ‘Infinite Hoodie’

adidas by Stella McCartney ‘Infinite Hoodie’

adidas by Stella McCartney ‘Biofabric Tennis Dress’

The second product prototype, the ‘Biofabric Tennis Dress’, is a collab with Bolt Threads, a company that specializes in bioengineered sustainable materials and fibers. The tennis dress is made with cellulose blended yarn and Microsilk and is fully biodegradable at its life’s end.

adidas by Stella McCartney ‘Biofabric Tennis Dress’

adidas by Stella McCartney ‘Biofabric Tennis Dress’

“Fashion is one of the most harmful industries to the environment,” said Stella McCartney in a statement. “We can’t wait any longer to search for answers and alternatives. By creating a truly open approach to solving the problem of textile waste, we can help empower the industry at large to bring more sustainable practices into reality. With adidas by Stella McCartney we’re creating high performance products that also safeguard the future of the planet.”