Net-a-Porter Launches Net Sustain With 26 Brands, Big Plans + Beauty Coming Soon

Stella McCartney, featured brand on Net-a-Porter’s new launch of Net Sustain, created for shoppers seeking sustainably made products.

Stella McCartney, featured brand on Net-a-Porter’s new launch of Net Sustain, created for shoppers seeking sustainably made products.

Online luxury retailer Net-a-Porter has joined the effort to promote significant changes in the apparel industry, with the launch of Net Sustain.

The platform is launching with 26 brands and over 500 products that meet core sustainability criteria determined by Net-a-Porter. The criteria ranges from "considered materials and processes to reducing waste in their supply chain, taking into account human, animal and environmental welfare and aligning with internationally recognized best practices in the fashion and beauty industries."

Brands represented at launch include Stella McCartney, Mother of Pearl x BBC Earth and Maggie Marilyn as well core products from Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard.

"We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site," Elizabeth von der Goltz, Net-a-Porter's global buying director, said in a statement. "Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.”

One assumes that Net-a-Porter’s weekly online magazine Porter Edit will take an even stronger stand in educating the platform’s consumers and fashion readers generally — through sites like AOC — about sustainability topics.

AOC now tracks sustainability daily in a permanent commitment to promoting this sector.

Mother of Pearl, featured brand on Net-a-Porter’s new launch of Net Sustain, created for shoppers seeking sustainably-made products.

Mother of Pearl, featured brand on Net-a-Porter’s new launch of Net Sustain, created for shoppers seeking sustainably-made products.