Kaia Gerber Shows Off Three New Omega's Trésor Watches, Tells Fans To Make Her Earn Being A Supermodel

Kaia Gerber Shows Off Three New Omega's Trésor Watches, Tells Fans To Make Her Earn Being A Supermodel

Fast-rising model Kaia Gerber, daughter of Cindy Crawford,  recently introduced three new models for Omega's Trésor timepiece collection. Kaia joined her family at a September 2017 'Her Time' event in Paris, for her debut as an official Omega ambassador, and now she is hard at work for the brand. SCMP features the new collection. 

Crawford has raised a smart daughter, as Kaia dismisses the claim that she is a supermodel in an interview at the Berlin event with Marie Claire UK. The very idea of Kaia achieving supermodel status takes grade inflation to an entirely new level, yet media calls every model today a supermodel.  You get a magazine cover, you're now a supermodel. Kaia says that's wrong.

Cindy Crawford & Kaia Gerber Archives @ AOC

Eye: Rande Gerber, Ex-Model, Hospitality Mogul, Patriarch of America's Model Family

Crawford-Gerber family courtesy of Omega

Eye: Rande Gerber, Ex-Model, Hospitality Mogul, Patriarch of America's Model Family

It's easy to forget that there's a fourth member of the Gerber-Crawford family -- the 55-year-old patriarch Rande Gerber. The New York Times has a major profile on the Gerber family, with a special focus on Rande Gerber, also a former model. 

It's not an exaggeration to write "Maybe the gods were jealous", in writing about the Gerber-Crawford family: real-deal supermodel Cindy Crawford; her 16-year-old daughter, Kaia Gerber; 18-year-old son, Presley Gerber and dad Rande Gerber.

As the new brand ambassadors for Omega, the Gerber family was center stage in Paris last November. 

Mr. Gerber, a former model, took the mic and, with the modesty of a supporting player, thanked Omega for employing his family. “Because now I can retire,” he said, to polite chuckles. “They’re all working.”

Kaia Gerber Launches OMEGA Trésor Watch After Peru Visit For Orbis International Flying Eye Hospital

Kaia Gerber Launches OMEGA Trésor Watch After Peru Visit For Orbis International Flying Eye Hospital

In September 2017, Cindy Crawford's daughter Kaia Gerber and son Presley Gerber joined Cindy as brand ambassadors for OMEGA luxury watches. Cindy Crawford has worked with OMEGA for over a decade. On occasion, husband and dad Rande Gerber drops in for a family photo.

In these new black and whites shot by Peter Lindbergh, Kaia Gerber showcases Trésor, a collection of nine watches aimed specifically at women. The watches come in 36mm and 39mm sizes and are available in the brand's signature 18k rose gold case or stainless steel, with each piece adorned with 39 diamonds on the bezel. The collection is inspired by the original Trésor collection which was first launched in 1949, however these new pieces come with a custom mirrored caseback which the brand says is to give "women a reminder of who they are and the natural charisma they possess." 

Alessandra Ambrosio & Eddie Redmayne Celebrate Omega's Seamaster Aqua Terra Watch 15th Anniversary

Alessandra Ambrosio & Eddie Redmayne Celebrate Omega's Seamaster Aqua Terra Watch 15th Anniversary

Omega Watches has tapped Alessandra Ambrosio and Eddie Redmayne to be the faces of its new Seamaster Aqua Terra campaign for women and men, respectively. The Seamaster watch has been an important staple for Omega for the past 70 years. The Seamaster Aqua Terra model was created in 2002, making this year Aqua Terra’s 15th anniversary.

The luxury watch market has struggled to maintain its relevance as a status must-have and also in the "context of geopolitical and economic instability", advises LVMH shairman Bernard Arnault. Omega is owned by Swatch, who predicts strong growth for the brand in 2017. The Financial Times notes thatSwatch is notoriously overly-optimistic in its business projections. 

Thomas Chauvet, head of luxury goods equity research at Citigroup, told FT: “It feels like the industry is only at the beginning of downsizing, but the numbers are less bad and investors want to believe we’re at the bottom. “There has been too much price inflation without innovation over the past decade. There is a danger of too much complacency — after all it was a technology company, not a Swiss company, that launched smartwatches.”