Cole Haan's David Maddocks, chief marketing officer and general manager of business development, rejects the fashion world's "sea of sameness". His brand vision for Cole Haan is one that is "inspirational" yet "attainable" while motivating women to pursue all their passions -- preferable wearing Cole Haan's latest shoes, accessories and ready-to-wear.
Cole Haan's Fall 2017 brand campaign "Extraordinary Women's, Extraordinary Stories" turns to two supermodels Christy Turlington and Karlie Kloss, who are also close friends in real life. Christy Turlington Burns founded 'Every Mother Counts' in 2010 and has acted as a mentor to Karlie Kloss, in her decision to give up her Victoria's Secret Angel wings. and complete her education at New York University. Karlie founded Kode with Klossy in 2014, dedicated to teaching young girls core coding skills at her summer camps.