Italian top model Vittoria Ceretti is flashed by the legendary Steven Meisel in Loewe's Spring/Summer 2018 'Fruits' ad campaign. Benjamin Bruno styles the brilliantly creative, surreal images with makeup by Pat McGrath and hair by Guido Palau. This is pure brand DNA, an appeal to mindset and not the clothes. It's old-school with a super-fresh 21st century update.
LMVH-backed for his J.W.Anderson brand, Loewe's Creative Director Anderson brought a sense of chill to his own J.W.Anderson Spring 2018 Ready-to-Wear Collection. (See Sarah Mower's review.) His S/S 2018 Loewe show in Paris is Friday, Sept. 29.
Smiling with the erotic, rebellious creative brilliance of Meisel's Vittoria Ceretti images, I see that Anderson is in a nesting frame of mind. Home. Sanctuary. Serenity. Reviewing Anderson's London show, Mower writes: