Steven Meisel Goes Erotic Surreal With Vittoria Ceretti's Mouth Full of Fruits For Loewe S/S 2018

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Food For Thought

Italian top model Vittoria Ceretti is flashed by the legendary Steven Meisel in Loewe's Spring/Summer 2018 'Fruits' ad campaign. Benjamin Bruno styles the brilliantly creative, surreal images with makeup by Pat McGrath and hair by Guido Palau. This is pure brand DNA, an appeal to mindset and not the clothes. It's old-school with a super-fresh 21st century update.

LMVH-backed for his J.W.Anderson brand, Loewe's Creative Director Anderson brought a sense of chill to his own J.W.Anderson Spring 2018 Ready-to-Wear Collection. (See Sarah Mower's review.) His S/S 2018 Loewe show in Paris is Friday, Sept. 29.

Smiling with the erotic, rebellious creative brilliance of Meisel's Vittoria Ceretti images, I see that Anderson is in a nesting frame of mind. Home. Sanctuary. Serenity. Reviewing Anderson's London show, Mower writes: 

It was a definite change of pace for fashion's boy racer. There was far less of the frenetic, jumpy, inexplicably random collaging of references which have characterized J.W.Anderson over the past few years, and for the audience, less of the adrenaline-fuelled thrill-slash-anxiety that goes with trying to guess at his sources. Perhaps one could interpret that as a symptom of a maturing sensibility, or perhaps the serenity which comes with the success of being able to afford a lovely home and decorate it with your favorite art? Or maybe Anderson is just taking a barometer to what young women actually feel—finding that the coolest thing is to calm down, appreciate the textures of the things around us ("domesticated fabric," as Anderson put it), and dress in things that have a “comfort level.” 

Within this 'sanctuary' mindset, but still energized with 'verve', Anderson has also teamed up with Meisel on creative designs for home.  More after the fruits. 

More Food For Thought


Steven Meisel and Loewe Move Into Table Linen Amuse i-D

Steven Meisel takes a creative twist into new territory with this limited-edition collection of bright, surreal dining ware for Loewe.

The tablecloths, place mats and napkins are made of pure linen and get their creative inspiration from the LVMH Loewe's fall/winter 2017 ad campaign. The collab is simply brilliant and opens up a fertile heap of creative possibilities.