Polo Ralph Lauren Holiday Spirit 2023 Lensed by Steven Pan with Vivienne Rohner
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Polo Ralph Lauren Women Campaign Fall 2023 Lensed by Annemarieke Van Drimmelen
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These Polo Ralph Lauren Women Campaign 2023 images are a complement to our earlier Polo Ralph Lauren Men Fall 2023 Campaign post, shot by Richard Phibbs at the famous Goodwood Motor Circuit racetrack, located in the English countryside around West Sussex.
AOC believes that Annemarieke Van Drimmelen [IG] shot the women’s campaign.
Read MorePolo Ralph Lauren Fall 2023 Campaign by Richard Phibbs | AOC on Color Barriers in Education
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As an American — and long before I launched Anne of Carversville in 2007 — Ralph Lauren represented the American dream to me. Lauren has successfully woven America’s stories into the very fabric of his brand, creating a unique narrative like no other American designer.
Today, an older, wiser, and a more empathetic Ralph Lauren stands at the crossroads of American democracy. In the same moment, I am pouring over the details of American history on a daily basis and grabbing every creative opportunity to talk about them.
When you put Polo Ralph Lauren together with Richard Phibbs [IG] as photographer, Anne’s day is derailed as I decide what to write. Poor Phibbs. He always inspires deep thinking at AOC.
AOC totally supports taking some liberties with campaign visuals, but I also sense an obligation for AOC to share facts of history along the way. Ralph Lauren has mastered this art of visual inclusivity and Richard Phibbs has some of the keenest instincts I know about when taking this path of “how history could have been if only there were more of us and fewer of them.”
Read MoreRalph Lauren's 2023 US Open Collection Is Courtside August 28 in Queens/NYC
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Ralph Lauren’s 2023 US Open collection is courtside on Monday, August 28 thru Sunday September 10 at the USTA Billie Jean King National Tennis Center in Queens, New York.
Skirts and/or Shorts for the Ball Crew
Ball girls made their debut at the US Open in 1977, an encouraging factoid until you learn that ball girls first ‘worked Wimbledon’ in 1920.
Ah yes. It’s a long road to women’s emancipation, even when you’re chasing balls around the tennis court in a grand slam event.
AOC finds the French much more emancipated for women than America these days. But the French Open didn’t get ball girls until 1984; and the Australian Open was also in the early 1980s.
Ralph Lauren, Team USA and the Road to Paris 2024
AOC expects LVMH to help deliver another spectacle for the ages, as a premium partner of the Paris 2024 Olympic and Paralympic Games.
I’m not sure how they will top the June 20, 2023 Pharrell Williams debut for Louis Vuitton Men — a night that rocked Paris with sounds of ‘Joy’.
Ralph Lauren will again be outfitting Team USA for the Paris 2024 games— giving us two global citizens companies, who share Anne of Carversville’s values.
Read MoreRalph Lauren Details Global Citizenship and Sustainability Initiatives
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For Ralph Lauren’s exciting achievements in committing to the Cradle to Cradle Certified Gold Cashmere Sweater, coupled with other significant achievements in sustainable materials and products, Ralph Lauren earned a prime spot on Fast Company’s 2023 Top 10 list of the most 540 most innovative companies in North America, across all sectors.
Ralph Lauren redesigned its signature cashmere sweaters to receive certification from Cradle to Cradle, a nonprofit that helped the company meet C2C’s standards for using safe materials, employing fair labor practices, and enabling the garment to be recycled into a new one.
The full 2023 Ralph Lauren Global Citizenship & Sustainability Report and ESG Supplement are available for download on the Company’s website. AOC is reading the report and feels compelled to cite more calls-to-action for the Ralph Lauren Corporation beyond the press release.
The support by Ralph Lauren brands of HBCUs and especially Morehouse and Spelman Colleges continues at an accelerated level. Equally impressive is an accelerated commitment to indigenous communities in America. Of all the severely-impacted humans who have been part of the glorious American experiment, indigenous peoples have experienced the dark side of American excellence and high standards.
Read MoreCherokee Jack for Polo Ralph Lauren Spring 2023 Country Workwear by Sharif Hamza
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Rising [star] model Cherokee Jack appears in Polo Ralph Lauren ads, lensed by Sharif Hamza [IG]. The country clothes include denim, workshirts and timeless outerwear — “made to be worn and made to last.”
Some or all of the collection are produced in partnership with The New Denim Project an innovative textile group based in Guatemala.
Finely crafted from upcycled materials, this denim collection is designed to reduce the use of virgin cotton by incorporating cloth scraps into new yarns and fabrics.
Read MoreRalph Lauren Polo Originals Fall 2022 Classics for Woke Humans by Richard Phibbs
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A breeze is blowing through fashion collections and marketing as humans adjust to pre-pandemic life. Not that reality is faraway, mind you, or that a decade of streetwear’s dominance is over.
Coincidentally, posting images of the just launched on September 15 Polo Originals collection by Ralph Lauren comes on the heels of sharing incredibly-glamorous images of the spring 2023 glamorous Schiaparelli collection.
I can imagine critics calling the Ralph Lauren Polo Originals campaign a celebration of robber baron wealth. Photographer Richard Phibbs [IG] made harmonious artistry out of these images starring Hamid Onifade, Hugh Laughton-Scott, Kit Butler, Rishi Robin.
To me, I see a modern, honoring nod to traditions and classics — to wellmade clothes that are designed to last.
Read More
Polo Earth Ralph Lauren: The New Fragrance with a Purpose, Promises and Trees Galore (Copy)
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For L’Oréal, which holds the fragrance license for Ralph Lauren, the launch of the genderless fragrance Polo Earth represents a “new way of working,” according to Alex Choueiri, global brand president of Ralph Lauren Fragrances.
Sustainability For Real
“It’s the first product where we pushed sustainability, and as much as we could, we focused on every element of the mix to make it as sustainable as possible,” Choueiri said. ““The fragrance industry has this habit of putting a lot of glass to make a product look luxurious and beautiful, but if we’re really serious about wanting to minimize the environmental impact, it should be as light as possible without breaking. The heat to create a bottle has a carbon footprint, and you want to minimize that.”
As a result, the refillable bottle housing Polo Earth is 30 percent lighter than Ralph Lauren Fragrance’s traditional bottles, and is made with 20 percent post-consumer recycled glass. No cellophane, which is made of plastic, is used to ship the product. The package itself is made from 55 percent recycled materials.
According to a corporate statement, the Polo Earth packaging and shipping materials are in line with Ralph Lauren’s commitment to create 100 percent recyclable, reusable or sustainably sourced packaging by 2025.
97% Natural Origin Ingredients
Polo Earth is 97 percent natural origin ingredients, including plant-based, naturally-derived alcohol. It is also vegan, and the carton, label and wooden cap are all FSC-certified.
David Lauren, chief branding and innovation officer at Ralph Lauren reminds customers and media both that the company isn’t new to sustainability initiatives. “We launched the Earth Polo years ago, which kicked off an entire program and division inside of our company dedicated to sustainability,”
Scent Beyond Genders
Do the ingredients of Polo Earth excite male-identifying people as much as female-identifying? For AOC, the list is intoxicating. The list include top notes of bergamot, Italian green mandarin and diva lavender from France; middle notes of Turkish rose and sage heart; and base notes of Haitian vetiver and bourbon geranium from Madagascar.
It all began with CK One in the 90s — a staggeringly successful fragrance that has been shaking up the perfume industry ever since. Timed to launch in concert with the new Polo Earth Fragrance, the Calvin Klein X Palace April mega drop includes the first-ever remix of the classic CK One fragrance.
Christian Dior famously said, “A woman’s perfume tells more about her than her handwriting.” In today’s fragrance marketplace, the societal constructs of women’s fragrance and men’s fragrances are increasingly out of date. According to Mintel, gender-neutral fragrance launches accounted for 17% of the market in 2010; by 2018 that figure had grown to 51%,
Gender-identity is front and center in America’s politics and in countries like Poland, where large numbers of voters seek to restore traditional lines of female and male gender identity. The concept of gender fluidity among young people only stimulates the desire for genderless fragrance.
Polo Earth and The Arbor Day Foundation
The Arbor Day Foundation is partnering with Ralph Lauren Fragrances to plant one tree for every 100ml or 200ml bottle purchased of their new POLO EARTH EAU DE TOILETTE fragrance. The Arbor Day foundation was formed in 1972, 100 years after the first Arbor Day in 1872.
To kick off this partnership, volunteers from the Foundation, Ralph Lauren Fragrances, and the community will plant 30 trees at a POLO EARTH launch event in Brooklyn, New York. Following the product’s release, additional donations through the POLO EARTH campaign will support reforestation efforts in forests of need in the United States and around the world.
“Ralph Lauren is helping to redefine the role a lifestyle brand can play in promoting positive ecological change,” said Dan Lambe, Chief Executive of the Arbor Day Foundation. “We are proud to work alongside them as they engage their customers in environmental action and leverage their storied brand to help build a better tomorrow. Our planets most pressing issues can only be solved if organizations of all types and sizes step up and take action.”
For the past 50 years, the Arbor Day Foundation has worked to plant nearly 500 million trees around the world in coordination with over one million members. You can follow the Arbor Day Foundation on Instagram, where we note that Williams-Sonoma, Inc. is planting 6 million trees by 2023.
To celebrate the launch of POLO EARTH, a dedicated pop up is open in Nolita, NYC from April 7 – 27 at 247 Elizabeth Street.
In a sign of what’s ahead, David Lauren said: ““Polo Earth is the latest iteration of the revolutionary work we are doing within the sustainability arena and is only the start of where we can go when it comes to creating consciously designed fragrances.”
Polo Earth is available now in bottle sizes from 10 ml to 200 ml, with prices ranging from $30 to $152. The drop is accompanied by hand and body lotion, body wash and a scented candle made with Fair for Life shea butter all scented with the fragrance.
