Givenchy Spring 2023 Campaign Prompts a Fresh Look at Brand Strategy

Givenchy Spring 2023 Campaign Prompts a Fresh Look at Brand Strategy

Reviews for this new Givenchy Spring 2023 campaign have been very positive. It would seem that holding the line and trying to make this vision of Givenchy work has merit.

In October, the New York Times explored the evolution [or confusion] around Williams’ vision for Givenchy.

Reminding readers that Givenchy has no core house identity, the sequence of designers at Givenchy has further created murky waters.

As for the talented American creative director Mr. Williams, does a former Kanye West acolyte, have a vision capable of translating Givenchy in modern terms — especially when none of us knows anymore, what Givenchy is about?

Because it’s game over if Mr. West, legally known as Ye, gets anywhere near an advisory role to Mr. Williams to help sort out his quandary.

From all I’ve read about him, Williams can’t possibly share West’s ‘I’ve never read a book, because I don’t need to’ attitude.

As The Atlantic explained this week: “Identifying as someone who categorically rejects books suggests a much larger deficiency of character.”

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6 MONCLER 1017 ALYX 9SM’S THIRD COLLECTION with Matthew Williams

6 MONCLER 1017 ALYX 9SM’S THIRD COLLECTION with Matthew Williams

Enter the world of 6 MONCLER 1017 ALYX 9SM, the brand’s third collection with designer Matthew Williams. While ‘duality’ is the pervasive buzz word about the creative vision behind the collection — and everywhere else in the world these days is “duality, duality, duality” — you have not entered the twilight zone.

The design vision is very straight-forward, unlike the philosophical concept of duality, which is very complex because the two opposing traits coexist simultaneously in the same entity.

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