Gigi Hadid is the latest talent to team up with Los Angeles-based swimwear brand Frankies Bikinis. The collab is extra special because in real life Hadid is a childhood friend of Frankies Bikinis founder and creative director Francesca Aiello.

Another childhood friend Alana O’Herlihy, shot the campaign for the 98-piece collection, which will land online at Frankiesbikinis.com on May 11, followed by a second drop on June 2. Francesca Aiello recently sold a minority stake of Frankies Bikinis to Victoria’s Secret & Co. for $18 million. She will continue to lead Frankies Bikinis, with its first New York pop-up in NYC’s SoHo neighborhood coming soon. Kudos to O’Herlihy who launched Frankies Bikis when she was still in high school.

Naomi Osaka Luanches First Swim Collab with Frankies Bikinis on May 10 Body Politics

Tennis stars Naomi Osaka and Serena Williams were 2020’s highest-paid female athletes in the world. Osaka took the top spot. with Forbes estimated earnings of $37.4 million, endorsements generating $34 million. Serena lost her four-years running top spot to Osaka, but hardly wept on her way to the bank with an estimated $36 million in earnings, including $32 million in endorsements.

Osaka’s newest venture is her Frankies Bikinis X Naomi Osaka collection, representing the Haitian-Japanese athlete’s first venture into swimwear. The collab drops twice on May 10 and again on May 19 on the Frankies Bikinis website. Each drop includes 30 bikini separates, two maillots and sarongs in sizes XS to XL, with select styles up to 2XL, from $80 to $190 on the brand’s e-commerce.

“I think it’s really important for brands to design for all women, not just certain sizes or shapes or body types. For me, it’s important to align myself with brands that make inclusivity a priority,” Osaka said. “Frankies Bikinis holds high standards for inclusivity, which allows everyone to be able to find products that make them feel confident and empowered. That’s exactly what we aimed to do with this collection.”