Sustainability is in the house, with H&M’s reveal of the fifth drop in their Innovation Stories series. What the world needs now — more than ever — is Love Sweet Love, and H&M is onboard with the theme. The new ‘Cherish Waste’ collection is birthed from recycled garments, ocean-bound plastic and other waste or low-impact materials.

In the world of trendy fashionistas: garbage, garbage, garbage.

The sound minds, visionary team of Rafael Pavarotti and Ibrahim Kamara return to H&M to shoot and style the new campaign, with set design from Ibby Njoya.