Tom Ford’s codes, “of glamour, sexiness, elegance, and beauty,” are embraced by promoted Tom Ford Creative Director Peter Hawkings as well, the designer told Vogue in advance of his September 2023 Milan Tom Ford runway debut.

In the just-released Spring 2024 Tom Ford ad campaign, the visual impact is Zegna with edge. Stars of the Tom Ford Spring 2024 campaign are Alaato Jazyper, Dara Gueye, Eva Komuves, Ilias Loopmans, and Jeanne Cadieu, lensed by Robin Galiegue [IG].

Tom Ford does not need fixing in the minds of Estee Lauder, the business tean at Zegna or Hawkings himself. In that case, who is better than Peter Hawkings to inherit the Tom Ford design mantle and not be obsessed with turning a design vision inside out to make it “his own.”