Tom Ford SS2024 Campaign Launches Zegna-Lauder March to Top 10 Luxury Brand AOC Fashion

Tom Ford’s codes, “of glamour, sexiness, elegance, and beauty,” are embraced by promoted Tom Ford Creative Director Peter Hawkings as well, the designer told Vogue in advance of his September 2023 Milan Tom Ford runway debut.

We note that these codes were also Tom Ford’s Gucci vision as creative director of the house from 1994 until 2004.

In the just-released Spring 2024 Tom Ford ad campaign, the visual impact is Zegna with edge. For a more cohesive view of the Peter Hawkings debut strategy, AOC shared the October 2023 post-show, social media images release of Tom Ford SS2024. They are more casual and even sexier than these just-released formal campaign images.

Stars of the Tom Ford Spring 2024 campaign are Alaato Jazyper, Dara Gueye, Eva Komuves, Ilias Loopmans, and Jeanne Cadieu, lensed by Robin Galiegue [IG]. The photographer also shot Jazyper and Cadieu together for the November 2023 issue of i-D.

Tom Ford Women Dress with Intention

The Tom Ford woman always dressed not only with confidence and a mature embrace of her sensuality. She was intentional about her fashion statements and not by way of gimmicks.

Tom Ford does not need fixing in the minds of Estee Lauder, the business tean at Zegna or Hawkings himself. In that case, who is better than Peter Hawkings to inherit the Tom Ford design mantle and not be obsessed with turning a design vision inside out to make it “his own.”