Givenchy FW 2022 Campaign

Master photographer Nick Knight [IG] is behind the lens, capturing both still images and video for the Givenchy FW 2022 campaign, jointly conceived with Creative Director Matthew M. Williams.

Top models Liya Kebede and Vittoria Ceretti are joined by musician Ethel Cain and rapper Playboi Carti in images inspired by literature and imbued with a surreal undercurrent.

“The faces in this season’s campaign really represent what Givenchy means today,” said Williams. “It’s a uniquely eclectic group: each model is an icon in their own right”

Duality At Its Best

The 2-minute video underscores AOC’s use of the word ‘master’ next to Nick Knight, who is also sharing now his first NFTs on his IG.

The film exists in its own, dualistic identity that is:

old world and 21st century modern
brainiac intellectual while also floating as a complete sensory immersion not grounded in thinking;
private with its bedroom locations while seeming to float in the universe-at-large.

Bottom line, the film is fantastic in its sophisticated smarts and deep feeling of universality and ubuntu mindset.

Having just pushed the button on a new Apple MacBook Pro, 16.1” top of the line loaded and arriving Friday, there is zero doubt that the first action I will take after booting it up in a state of total ecstasy, is to travel back into Nick Knight’s FW2022 Givenchy campaign video for a second immersion in this new world. ~ Anne