The new drop from Beyoncé’s sixth Ivy Park collection created with Adidas is called Ivytopia, defined as “a journey to discover one’s own nirvana.” In a world that is hopefully post-pandemic — but dark louds loom again in American skies — “Ivytopia imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, or urban oasis, the setting is unlimited, as long as it makes you feel hopeful for what’s yet to come.”

Beyoncé Breaks a Major Record

The singer’s new single “Break My Soul” made music chart history Sunday July 10, moving the superstar into an elite category, one shared only with Michael Jackson and Paul McCartney.

Beyoncé has become the first woman — and the third musician ever — to achieve 20 Top 10 hits as a solo performer and 10 or more Top 10’s as a member of a group. On July 9, ‘Break My Soul’ moved to No. 7 on the Billboard chart.

Ivytopia launches on July 21 on adidas.com and in select stores globally on July 22. The campaign promoting the launch includes models Adut Akech, Irina Shayk and Joan Smalls along with Harvey Newton-Haydon and Alva Claire. The marketing is keen to drive home hard the message of IVYTOPIA embraces a retreat from isolation to find healing through connection and sharing dreams of escape to together.

This magical IVYTOPIA place can be a daydream or an actual road trip destination. The emphasis is on breaking out of the box — a state of mental, physical and emotional containment resulting from recent global events. To find hope, we must have a cathartic and empowering release.

Hope Rising from Fear, Suffering and Disbelief

The trigger may be a negative one — yet more suffering as Americans are experiencing with the US supreme Court striking down our rights — with many more now on the docket for dashing. There is solidarity in rising together as Americans who want to be in step with the rest of the developed, modern world.

In that act of rising with inner conviction beyond mere marching, there is liberation. Since 2016 AOC has called this process one of finding our inner backbone. There is no more time to decide now. You are in — or you are out.

IVYTOPIA has a deep message and should not be derided as airy-fairy.

As with previous adidas x IVY PARK offerings, this latest drop features distinct looks with inclusive and gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The kiddos are included, because they — too — must find hope in America’s land of gun violence and nightmares.

The questions being asked by seven-year-olds are unnerving, as they increasingly take to the airwaves at deadly events around them to talk with us adults. Our children are not sleeping at night — for fear they will die in the dark. They expect us to do something besides offering hope and prayers. And their parents refuse to lie to them any longer, because the danger is very real. American kids are dying all around them, with gun violence being the No. 1 cause of death among kids..

Creating hope is Beyonce’s job now. She certainly can’t do any worse than the adults currently in charge of governing.