Gigi X Frankies Bikinis Launches Online May 11, with a NYC SoHo Pop-Up

Gigi Hadid is the latest talent to team up with Los Angeles-based swimwear brand Frankies Bikinis. The collab is extra special because in real life Hadid is a childhood friend of Frankies Bikinis founder and creative director Francesca Aiello.

“We designed this collection with so much love, and I believe that really shines through in the details within the fabrics, prints and styles we chose to use,” the Hadid commented. “Both Frank and I have very social lives, but also are big homebodies and the collection really embodies that side of us. We hope you love it.”

Another childhood friend Alana O’Herlihy, shot the campaign for the 98-piece collection, which will land online at Frankiesbikinis.com on May 11, followed by a second drop on June 2. Francesca Aiello recently sold a minority stake of Frankies Bikinis to Victoria’s Secret & Co. for $18 million. She will continue to lead Frankies Bikinis, with its first New York pop-up in NYC’s SoHo neighborhood coming soon. Kudos to O’Herlihy who launched Frankies Bikis when she was still in high school.