A Braniac, Beauty-Business Woman

Hailey Bieber’s 27th birthday was major news this month. Headlines called us to read about events that went on for days — even launching with a pre-birthday party.

When you’re Hailey Bieber building a very successful beauty brand Rhode — one based on sustainability principles out of the gate — your birthday of November 22, 1996 is a global event to commemorate.

In Pursuit of a Donut Glaze Pout

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Being whip smart, Bieber knew that a days-long worldwide birthday celebration with her it-girl, high-powered friends was the perfect moment to launch her new Rhode Peptide Lip Tint.

Bieber’s Peptide Lip Tint campaign pics by William Arcand [IG] are more sensual than anything Victoria’s Secret’s done since — whenever. Dani Michelle styled the campaign./ Makeup by Leah Darcy

Jelly Bean Peptide Lip Tint is "made with the same restorative formula as the Peptide Lip Treatment formula you love, leaving lips naturally plump, hydrated, and nourished,” according to Hailey’s crew.

This breakthrough is a first shimmering lip product for Rhode, one that takes wearers back to middle school. Given the war going on between Israel and Hamas — kidnapping babies and 80-year-old grandmas — it makes sense to AOC that women want to remember better days on Mother Earth.

Kissy-Face Women [and all other variations]

Whether you want Hailey’s more selectively-dished pout or our beloved Kim Kardashian’s 90% of her pics are kissy-face — Mrs. Bieber has you covered with Rhode Peptide Lip Tint.

"Aesthetically, it gives a plump glaze appearance that Hailey has become known for. Functionally, we wanted something that helped throughout the day but was also strong enough to serve as an overnight lip mask that leaves your lips feeling hydrated when you wake up," shared Dhaval Bhanusali, MD FAAD (aka Rhode's dermatologist in residence).

This Is Not a Sales Pitch

AOC isn’t trying to sell you Rhode skincare products in this post. Nope. No affiliate links here.

We just love Hailey’s deep commitment to creating a business template that reflects the state of our “she’s gotta have it” world of commerce.

It’s fresh, sustainable, close-to-the customer and built on Hailey’s own instincts. Based on this visual Nov. 27 Rhode IG update, there’s more coming from Hailey’s Rhode beauty lab. ~ Anne